The Wonder of Rewilding

The term “rewilding” is a relatively new word, but it is fast becoming quite the talking point, considering the vast ecological destruction we find all around us. Rewilding refers to reversing the destruction of the natural world, or in other words, a mass restoration of ecosystems. Ecosystems form the bedrock upon which all else grows […]

Reducing the chemical burden during pregnancy

As soon as that pregnancy test confirms your pregnancy, everything changes. First up, you head to the pharmacy for folate, omegas and prenatal tablets. Then you start to question everything. Can I eat soft cheese and sushi, and what about coffee and wine? Can I dye my hair, ride a rollercoaster or go waterskiing? Is […]

PRODUCT HIGHLIGHT: Soothing Baby Massage & Bath Oil with Kalahari Melon

Let’s talk stretch marks! While our certified organic baby massage oil is primarily a baby product, we at Pure Beginnings believe it’s the best choice for moms-to-be to use on their own bodies (most especially their bellies) during pregnancy. The blend of moisturising and calming oils used to nurture and protect baby’s skin is also […]

You’re pregnant! Congratulations!

This month we’d like to celebrate YOU by compiling some of the best pregnancy and newborn advice we’ve received over the years into one comprehensive post. We hope your pregnancy brings you much joy, reflection and gratitude as your family grows and your heart swells to a size you never thought possible!  A short list […]

Sunscreen explained

Sunscreen is synonymous with summer. The two go hand in hand, along with ice-cream and watermelon. Applying sun cream to our children’s skin is the most obvious way to protect them from the sun, but how often do we stop to think about what is in that cream that we so eagerly lather onto their […]

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