A glimpse into Pure Beginnings with father and founder, Bruce Moore-Gordon.

We spoke to our ‘Founding Father’ Bruce, Managing Director of Pure Beginnings and father to two sons, Oliver (11) and Nathan (9): Tell us about your journey to parenthood: Kate and I were married relatively young and decided that we wanted to enjoy our time as a married couple before taking that step into parenthood. […]

We brought our characters to life!

Pure Beginnings has always taken skin health very seriously. It is our core value, and building a brand which honours that was, and still is, our top priority. Whilst our complex skincare formulations have been created with precise care, Pure Beginnings is, non-the-less, a brand committed to keeping things FUN! The characters on our bottles […]

Celebrating Organic – A Mommy & Me morning with Mari-Louise

Following our Celebrate Organic event in Cape Town earlier in April, we headed off to Johannesburg to celebrate organic of a different kind. We spent a very special morning with our Johannesburg brand ambassador, Mari-Louise of Just a Mamma. Mari-Louise epitomises a loving, caring, fun, creative, hands-on mamma. She invites her 3 daughters into every […]

The Wonder of Rewilding

The term “rewilding” is a relatively new word, but it is fast becoming quite the talking point, considering the vast ecological destruction we find all around us. Rewilding refers to reversing the destruction of the natural world, or in other words, a mass restoration of ecosystems. Ecosystems form the bedrock upon which all else grows […]

Reducing the chemical burden during pregnancy

As soon as that pregnancy test confirms your pregnancy, everything changes. First up, you head to the pharmacy for folate, omegas and prenatal tablets. Then you start to question everything. Can I eat soft cheese and sushi, and what about coffee and wine? Can I dye my hair, ride a rollercoaster or go waterskiing? Is […]

PRODUCT HIGHLIGHT: Soothing Baby Massage & Bath Oil with Kalahari Melon

Let’s talk stretch marks! While our certified organic baby massage oil is primarily a baby product, we at Pure Beginnings believe it’s the best choice for moms-to-be to use on their own bodies (most especially their bellies) during pregnancy. The blend of moisturising and calming oils used to nurture and protect baby’s skin is also […]

You’re pregnant! Congratulations!

This month we’d like to celebrate YOU by compiling some of the best pregnancy and newborn advice we’ve received over the years into one comprehensive post. We hope your pregnancy brings you much joy, reflection and gratitude as your family grows and your heart swells to a size you never thought possible!  A short list […]

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