Sunscreen explained

Sunscreen is synonymous with summer. The two go hand in hand, along with ice-cream and watermelon. Applying sun cream to our children’s skin is the most obvious way to protect them from the sun, but how often do we stop to think about what is in that cream that we so eagerly lather onto their […]

Buzz off mozzies!

There is nothing quite like the smell of summer. Freshly cut grass, the taste of juicy strawberries and pink watermelon, the sun setting later in the evenings, the excitement of the holidays approaching, and then… MOZZIES! They really can put a dampener on an outdoor evening or a family camping trip in the bush. When […]

Raising them Green!

We’re celebrating children this month and have found some awesome ways in which you can raise them well, raise them mindful and raise them GREEN! Here are some fun suggestions for ways in which you can foster an environmentally conscious family: Create a recycling centre: Buy or build recycling bins, label them and teach your […]

Our Hero Ingredient: Baobab

At Pure Beginnings the ingredients in our products are the superheroes of our stories. One of these superheroes is Baobab – a super ingredient which features in many of our best-selling products like our baby bum cream and our baby wash and shampoo. The baobab tree is an iconic symbol on the African landscape and […]

The Link between Breast Cancer and Your Deodorant

Breast Cancer statistics are shocking, and it is hard to know someone who has not been affected by this dreaded disease. During Breast Cancer Awareness month, we must ask ourselves what more we can do to avoid this awful, and far too common disease. Something that is rising to the forefront of people’s minds is […]

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