Ingredients We Choose to AVOID – Petrochemicals & Mineral Oils

The words mineral oil, paraffinum and petroleum don’t sound like they belong in cosmetic and skincare products, do they? They certainly don’t evoke feelings of nourishment, health or healing either. Petrolatum (better known as petroleum jelly) & mineral oil are, in fact, petrochemicals (i.e. crude oil derivatives) and both these nasty products are commonly found […]

Launching our BRAND-NEW Baby & Kids Natural Chest Rub, with Eucalyptus and Lavender

At Pure Beginnings we are constantly on the hunt to bring you safer alternatives to store-bought products. During the colder months when the dreaded winter bugs enter the home, it’s particularly difficult to “go natural;”. We all have regular go-to remedies in our medicine cabinets, but this winter, can we make safer decisions? It is […]

Ingredients We Choose to AVOID – Sulphated Surfactants (Sodium Lauryl/ Laureth Sulfate)

Did you know that the order in which ingredients are listed on a product start from the most used to the least?  Next time you’re in a grocery store, grab a bath wash or shampoo and read the list on the back. A large majority of products will start with Aqua (water) followed shortly by […]

Skincare from the Beginning

At birth… Congratulations, your baby is here! From your womb and into your arms, there is no better place to be. Babies are born with a luscious, thick, sticky substance on their skin, known as Vernix. It is nature’s perfect moisturiser! Cuddle your baby and rub it in. Hidden amongst that velvety vernix is a […]

Part 1 – The Importance of Baby Massage

The benefits of baby massage are becoming increasingly evident in infant and childhood development circles. And hey, who doesn’t love a little pampering? By taking the time to massage your baby, not only are you strengthening the bond between yourself and your child, you’re prioritizing intentional connection by creating an intimate space where so much […]

Ingredients we choose to AVOID

Are you an ingredient watcher? As well-informed as anyone can be, it sure can get confusing. Between abbreviations, confusing scientific names, numbers, codes and unpronounceable words, how are we to remember what is good or bad for us? To help guide you into making better choices, as well as understand, the reasons WHY we have […]

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