Today Pure Beginnings presented Sheelagh Antrobus from Project Rhino KZN with a cheque for R40 000 that was raised through the sales of their Limited Edition Ruby the Rhino Kids Wash. South Africa’s leading organic baby and kid’s skincare brand sold 4,000 units of the product to South African consumers through their retail network which includes […]

When it comes to Baby Wipes, all are not equal. Debbie gives us an inside look . . .

Before I talk about wipes, let me give you a little background on how our green journey started. It had to do with a really bad bum rash, on a teeny tiny newborn, with a panicked mom and nothing that seemed to help us. Until a new natural product arrived at my midwives clinic and she suggested […]

More about Debbie – Our pregnant ambassador

Before we get started, you may want to know a little more about Debbie and why we chose her as our pregnant ambassador: More about Debbie: Born and raised in Cape Town, after finishing her studies in Public Relations Management and traveling around the world (with her then musician husband), Debbie and her husband set off to Canada, allowing her […]

Microbiome – the new buzz word, or the key to our future health?

In many birthing circles, the term Microbiome is not a new one. The documentary Microbirth has created quite a stir amongst childbirth professionals and hence it’s been the talking point for many. The hour long documentary investigates the latest scientific research about the microscopic events happening during childbirth. Events that could have life-long consequences for […]

What is Nappy Rash? Why do babies get it and what’s the best treatment (and prevention)

What is nappy rash? Nappy rash is inflammation and irritation of the skin around the buttocks, genitals and perianal area. It may spread as far as the inner thighs and the waistline. Most babies will develop a mild form of nappy rash at some stage, but generally a few days of home treatment is all […]

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