Category Archives: Baby

We brought our characters to life!

Pure Beginnings has always taken skin health very seriously. It is our core value, and building a brand which honours that was, and still is, our top priority. Whilst our complex skincare formulations have been created with precise care, Pure Beginnings is, non-the-less, a brand committed to keeping things FUN! The characters on our bottles […]

Reducing the chemical burden during pregnancy

As soon as that pregnancy test confirms your pregnancy, everything changes. First up, you head to the pharmacy for folate, omegas and prenatal tablets. Then you start to question everything. Can I eat soft cheese and sushi, and what about coffee and wine? Can I dye my hair, ride a rollercoaster or go waterskiing? Is […]

PRODUCT HIGHLIGHT: Soothing Baby Massage & Bath Oil with Kalahari Melon

Let’s talk stretch marks! While our certified organic baby massage oil is primarily a baby product, we at Pure Beginnings believe it’s the best choice for moms-to-be to use on their own bodies (most especially their bellies) during pregnancy. The blend of moisturising and calming oils used to nurture and protect baby’s skin is also […]

You’re pregnant! Congratulations!

This month we’d like to celebrate YOU by compiling some of the best pregnancy and newborn advice we’ve received over the years into one comprehensive post. We hope your pregnancy brings you much joy, reflection and gratitude as your family grows and your heart swells to a size you never thought possible!  A short list […]

Sunscreen explained

Sunscreen is synonymous with summer. The two go hand in hand, along with ice-cream and watermelon. Applying sun cream to our children’s skin is the most obvious way to protect them from the sun, but how often do we stop to think about what is in that cream that we so eagerly lather onto their […]

Buzz off mozzies!

There is nothing quite like the smell of summer. Freshly cut grass, the taste of juicy strawberries and pink watermelon, the sun setting later in the evenings, the excitement of the holidays approaching, and then… MOZZIES! They really can put a dampener on an outdoor evening or a family camping trip in the bush. When […]

Our Hero Ingredient: Baobab

At Pure Beginnings the ingredients in our products are the superheroes of our stories. One of these superheroes is Baobab – a super ingredient which features in many of our best-selling products like our baby bum cream and our baby wash and shampoo. The baobab tree is an iconic symbol on the African landscape and […]

Fluoride vs Xylitol – what’s what in the world of natural dental health?

Of late, fluoride and xylitol have been the centre of many conversations around optimal dental hygiene. What is safe, what isn’t – and do we need either of these ingredients at all? For the longest time we’ve been told that fluoride is the key to developing strong teeth. But is it? What exactly is fluoride? […]

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