Pure Beginnings Crisp Mint Toothpaste is designed for Men and Women. It contains Xylitol which has been shown to effectively reduce tooth decay by inhibiting the growth of the bacteria, Streptococcus mutans, which causes dental cavities.

Apply a small amount to the tooth brush. Brush teeth morning and night, preferably after meal times. Spit and Rinse.

Water (Aqua), Glycerine, Sorbitol, Xylitol, Calcium Carbonate, Titanium Dioxide, Kaolin, Hydroxyethyl Cellulose, Sodium Lauroyl Sarcosinate, Natural Mint Flavour, Mentha Spicata (Spearmint) Leaf Oil*, Eupatorium Rebaudianum Bertoni (Stevia) Leaf Extract, Potassium Sorbate, Sodium Benzoate, Mentha Piperita (Peppermint) Oil*. *Certified organic ingredients