Monthly Archives: August 2018

Ingredients We Choose to AVOID – Synthetic Colourants and Fragrances

When it comes down to it, synthetic fragrances, toxins and dangerous chemicals found in grocery store skincare products come cheap. Cheap and nasty as some like to call it. They are mass produced, cleverly marketed and have formulations which produce a desired result – but are they healthy and safe? Unfortunately not. More than 95 […]

Celebrating Women’s Day

As a proudly South African brand, it is important to Pure Beginnings that we pay special attention to who we are and where we come from. Our beautiful South Africa encompasses rich landscapes, raw beauty and courageous people.  However, we are still faced with significant challenges and continually changing circumstances. This August, we recognise Women’s […]

Meet Mari-Louise, our new Brand Ambassador!

We are thrilled to announce our new Brand Ambassador, Mari-Louise Candiotes, wife to Alec, Mom to Eliana, Lia and Ava, author of the blog ‘Just a Mamma’ and all round modern mom. “Mari-Louise is the perfect brand ambassador because she is a wonderful mother and she cares deeply about her children and family’s health. She […]