Certified Organic

Pure Beginnings is the first South African Baby & Kids line to achieve organic certification with the internationally recognised organic certification organisation Ecocert.* Ecocert is well known in the industry as the strictest standard for...
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Phytotrade Africa / Fair Trade

Pure Beginnings is committed to fair trade practices and protecting biodiversity. The Pure Beginnings baby and kids products are fair trade accredited through Phytotrade Africa, who use ingredients that have been ethically sourced from fair trade ini...
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Vegan

All Pure Beginnings products are accredited by the Vegan society as they contain no animal products or by-products. We use botanical extracts and ingredients to create our products....
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Beauty Without Cruelty

Pure Beginnings products are endorsed by Beauty Without Cruelty South Africa. They, or their ingredients, have not been tested on animals. This is audited by both BWC and Ecocert, who also do not allow for any testing of product or any of the ingredi...
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