Author Archives: Amanda Lock


Pure Beginnings, South Africa’s most trusted organic baby and kids’ brand, is proud to announce the launch of their first natural sunscreen. With 100% natural mineral filters, water resistance, broad-spectrum protection (UVA + UVB rays), it is perfectly suited to protecting the whole family from the harsh South African sun.   “Over the last few […]

Celebration time – Pure Beginnings celebrates 10 years of organic skincare

To celebrate our tenth full year of trading, we hosted 40 moms and their baby’s for a fabulous morning of spoils at Bellevue Café in Kloof on the 12th September 2017. The moms were treated to a delicious breakfast menu inspired by the organic ingredients in the Pure Beginnings products including Aloe, Baobab, Coconut, Orange and Chamomile. […]

Top 5 Tips for caring for your baby’s skin, from the very beginning

  There isn’t anything quite like a newborn baby. Their beauty, innocence and gentle perfection can take your breath away. Until birth your baby had everything she’s needed, tucked up and protected in your womb. All that changes at birth, and for that reason here are our top 5 tips for keeping your baby’s skin […]

How to Treat Teething Naturally

 Teething is one of the great mysteries for many new parents. As soon as you become accustomed to new sleeping patterns, breastfeeding (confidently), enjoying outings with your new bundle and the beautiful yet daunting responsibility of parenting itself, the topic of teething creeps into the picture and throws everything off kilter.   When to expect […]

Pure Beginnings shortlisted for five awards at MamaMagic in Johannesburg

We are very proud to be shortlisted for five awards by the prestigious MamaMagic Parents Choice, Baby Essentials and Green awards. Our new Probiotic Baby Sensitive Body Cream and 100% Natural Insect Spray are finalists in both the Parents Choice category and Baby Essentials category. The Parents’ Choice category recognises the products that are most loved […]

With Sincere Gratitude…

I can’t believe it has been a year since this… together with Pure Beginnings, we launched Debbie’s Pure Beginnings Pregnancy Journey. And, as we’ve wrapped up this journey, I’ve become so nostalgic looking back over the past year. Pregnancy and parenting is such a mish-mash of excitement, stress, fear, trepidation, anticipation, joy, tears and leaking […]