Author Archives: Marketing

Your Stories

We love hearing real stories from you, our customers. Recently we asked if our Probiotic Sensitive Cream Wash and Body Cream have helped you, and we were thrilled to receive the replies. Here are a few of the stories we received… “My baby boy was born prematurely 7 weeks ago via emergency c section. He […]

Unpacking the world of probiotics

Many of us agree that probiotics are important for our health – but if we’re honest – we’re not quite sure why. A probiotic often comes in a liquid or a tablet form, is either refrigerated (or not), and we simply swallow it. The ingredient terminology can be difficult to understand, and often, we simply […]

Reconnecting with Nature

Screens are all around us, and they are a commonplace distraction. Digital fatigue is affecting more and more children, and far too often we forget the miraculous and incredible natural environment in which we live. This winter, instead of adding activity after activity to your to-do list, why don’t you slow down, embrace the simple […]

Look who’s flying into Woolworths

Come July, when you walk into a Woolworths Food store, you’re likely to see a familiar and friendly little character on the shelf – that’s our Ollie! Pure Beginnings, South Africa’s first certified organic baby brand, is proud to announce its distribution into Woolworths Food stores countrywide. Established in 2006, Pure Beginnings has recently enjoyed […]

The Fathers’ Day inspiration continues with brand ambassador, Don!

We have heard from Pure Beginnings’ Co-Founder and Managing Director, Bruce Moore-Gordon, and now it’s time to glean some wisdom from Don Dinnematin, a (very) proud father and one of our brand ambassadors. Don is a force to be reckoned with in the world of hands-on dads. Having appeared in The Sunday Tribune, The Berea […]

A glimpse into Pure Beginnings with father and founder, Bruce Moore-Gordon.

We spoke to our ‘Founding Father’ Bruce, Managing Director of Pure Beginnings and father to two sons, Oliver (11) and Nathan (9): Tell us about your journey to parenthood: Kate and I were married relatively young and decided that we wanted to enjoy our time as a married couple before taking that step into parenthood. […]

We brought our characters to life!

Pure Beginnings has always taken skin health very seriously. It is our core value, and building a brand which honours that was, and still is, our top priority. Whilst our complex skincare formulations have been created with precise care, Pure Beginnings is, non-the-less, a brand committed to keeping things FUN! The characters on our bottles […]

Celebrating Organic – A Mommy & Me morning with Mari-Louise

Following our Celebrate Organic event in Cape Town earlier in April, we headed off to Johannesburg to celebrate organic of a different kind. We spent a very special morning with our Johannesburg brand ambassador, Mari-Louise of Just a Mamma. Mari-Louise epitomises a loving, caring, fun, creative, hands-on mamma. She invites her 3 daughters into every […]