Part 1 – The Importance of Baby Massage

The benefits of baby massage are becoming increasingly evident in infant and childhood development circles. And hey, who doesn’t love a little pampering? By taking the time to massage your baby, not only are you strengthening the bond between yourself and your child, you’re prioritizing intentional connection by creating an intimate space where so much […]

Know your wet wipes – and why we have chosen to make ours “100% Biodegradable”

What’s in a (Regular) Wet Wipe? The wet wipe industry is paramount. Besides the baby industry, wet wipes are commonly found in the handbags and cars of most parents (for all sorts of emergencies) as well as those travelling, work on-sites and in classrooms. Wet wipes are incredibly convenient, and the uses are endless. But […]


Pure Beginnings, South Africa’s most trusted organic baby and kids’ brand, is proud to announce the launch of their first natural sunscreen. With 100% natural mineral filters, water resistance, broad-spectrum protection (UVA + UVB rays), it is perfectly suited to protecting the whole family from the harsh South African sun.   “Over the last few […]

Celebration time – Pure Beginnings celebrates 10 years of organic skincare

To celebrate our tenth full year of trading, we hosted 40 moms and their baby’s for a fabulous morning of spoils at Bellevue Café in Kloof on the 12th September 2017. The moms were treated to a delicious breakfast menu inspired by the organic ingredients in the Pure Beginnings products including Aloe, Baobab, Coconut, Orange and Chamomile. […]

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