What is Nappy Rash? Why do babies get it and what’s the best treatment (and prevention)

What is nappy rash? Nappy rash is inflammation and irritation of the skin around the buttocks, genitals and perianal area. It may spread as far as the inner thighs and the waistline. Most babies will develop a mild form of nappy rash at some stage, but generally a few days of home treatment is all […]

A look at our super fruit producing Baobab trees

The majestic baobab is by far the most iconic tree of the African bush. There are nine species with two native to Africa. These giants can grow to be a 1000 years old! Tales of baobabs have always been told for generations. There is a famous story told that during the time when God was adding the finishing […]

Soothing Teething Gel Shortlisted for the Parents Choice Best New Product Innovation Awards

Pure Beginnings, South Africa’s first certified and most trusted organic baby brand, has been shortlisted for two prestigious awards for its SOOTHING TEETHING GEL by the Mama Magic Baby Expo.  The product was announced as a finalist in the Parents Choice Award and the Baby Essentials category at a ceremony in Johannesburg during the recent JHB Mama Magic show. […]

First South African Baby & Kids brand to certify organic with Ecocert

Pure Beginnings, South Africa’s most trusted Organic Baby brand, is very proud to announce that it is the first South African Baby & Kids line to be certified organic with the internationally recognised organic certification organisation, Ecocert. Ecocert is well known in the industry as the strictest standard for Organic Certification. Pure Beginnings has chosen […]

Earth Day 2015

Earth Day takes place on the 22nd April every year and is a global movement to protect the planet and secure a sustainable future. To celebrate Earth day and environmental awareness week, we have developed a downloadable colouring in page for young children and babies to complete and send to us. The winner will receive their […]

NEW & IMPROVED – Relaunch of the Pure Beginnings Adult Care products

Pure Beginnings, South Africa’s most trusted Organic Baby and Kids brand, has re-launched their adult hair and body care line with new and improved formulas and upgraded branding under the sub-range Organic Care. This underlines Pure Beginnings’ position as a leading supplier of Organic personal care products to South African consumers and builds on their existing line up of […]

Organic Care Complex

The unique combination of ingredients which form the  ORGANIC CARE COMPLEX work to nourish and hydrate the skin, soothe and calm inflammation and anti-oxidants defend against environmental stress.  The complex also ensures that the skin’s beneficial microbes are maximised for optimum skin health. OPTIMISES ENVIRONMENT FOR BENEFICIAL MICROBES –       Includes inulin, a prebiotic, to create […]