Soothing Teething Gel Shortlisted for the Parents Choice Best New Product Innovation Awards

Pure Beginnings, South Africa’s first certified and most trusted organic baby brand, has been shortlisted for two prestigious awards for its SOOTHING TEETHING GEL by the Mama Magic Baby Expo.  The product was announced as a finalist in the Parents Choice Award and the Baby Essentials category at a ceremony in Johannesburg during the recent JHB Mama Magic show. […]

First South African Baby & Kids brand to certify organic with Ecocert

Pure Beginnings, South Africa’s most trusted Organic Baby brand, is very proud to announce that it is the first South African Baby & Kids line to be certified organic with the internationally recognised organic certification organisation, Ecocert. Ecocert is well known in the industry as the strictest standard for Organic Certification. Pure Beginnings has chosen […]

Earth Day 2015

Earth Day takes place on the 22nd April every year and is a global movement to protect the planet and secure a sustainable future. To celebrate Earth day and environmental awareness week, we have developed a downloadable colouring in page for young children and babies to complete and send to us. The winner will receive their […]

NEW & IMPROVED – Relaunch of the Pure Beginnings Adult Care products

Pure Beginnings, South Africa’s most trusted Organic Baby and Kids brand, has re-launched their adult hair and body care line with new and improved formulas and upgraded branding under the sub-range Organic Care. This underlines Pure Beginnings’ position as a leading supplier of Organic personal care products to South African consumers and builds on their existing line up of […]

Organic Care Complex

The unique combination of ingredients which form the  ORGANIC CARE COMPLEX work to nourish and hydrate the skin, soothe and calm inflammation and anti-oxidants defend against environmental stress.  The complex also ensures that the skin’s beneficial microbes are maximised for optimum skin health. OPTIMISES ENVIRONMENT FOR BENEFICIAL MICROBES –       Includes inulin, a prebiotic, to create […]

100% NATURAL INSECT REPELLENT with citronella, lemon eucalyptus, neem and lemon bush

SAFE TO USE ON CHILDREN INCLUDING SMALL BABIES At Pure Beginnings we strive for the highest percentage of natural ingredients in all our products. Our Insect Repellent is 100% Natural, which means every ingredient is naturally derived. There are no chemicals. This makes the product perfectly suited to those with sensitive skin including children and small babies. DEET FREE […]

Switch from Conventional to Natural Deo with an Armpit Cleanse

Have you tried Natural Deodorant and it hasn’t worked for you? Perhaps time to consider an Armpit cleanse? As YUK as this might sound, there are more and more people reporting the huge benefits in cleansing the armpit and allowing your body time to detox from conventional deodorants and antiperspirants. Below are a number of […]

Breast Cancer & Safety in Deodorants. Why we really should avoid Aluminium (other other ingredients in underarm deodorants).

Is there a link? New cases of breast cancer have doubled in the past 25 years to around 40,000 a year. Around 13,000 women a year die from it. Rates in men have doubled over the same period to 300 a year. Concerns about anti-perspirants centre predominantly on parabens and aluminum. Parabens have been shown […]

NEW Vanilla Mint Toothpaste with Xylitol

Kids Toothpaste

When it comes to your children’s health and wellbeing, you can never be too careful. That’s why Pure Beginnings Organic Baby and Kids products are committed to using only the purest natural and organic ingredients in all products and ensuring that they are free of all harmful chemical ingredients. The brand believes that loving your children is not only […]

NEW Soothing Teething Gel with Organic Liquorice & Marshmallow

When it comes to your baby’s health and wellbeing, you can never be too careful. That’s why Pure Beginnings Organic Baby and Kids products are committed to using only the purest natural and organic ingredients in all products and ensuring that they are free of all harmful chemical ingredients. The brand believes that loving your baby is not only […]