Ingredients We Choose to AVOID – Synthetic Colourants and Fragrances

When it comes down to it, synthetic fragrances, toxins and dangerous chemicals found in grocery store skincare products come cheap. Cheap and nasty as some like to call it. They are mass produced, cleverly marketed and have formulations which produce a desired result – but are they healthy and safe? Unfortunately not. More than 95 […]

Celebrating Women’s Day

As a proudly South African brand, it is important to Pure Beginnings that we pay special attention to who we are and where we come from. Our beautiful South Africa encompasses rich landscapes, raw beauty and courageous people.  However, we are still faced with significant challenges and continually changing circumstances. This August, we recognise Women’s […]

Meet Mari-Louise, our new Brand Ambassador!

We are thrilled to announce our new Brand Ambassador, Mari-Louise Candiotes, wife to Alec, Mom to Eliana, Lia and Ava, author of the blog ‘Just a Mamma’ and all round modern mom. “Mari-Louise is the perfect brand ambassador because she is a wonderful mother and she cares deeply about her children and family’s health. She […]

Meet Finn and Fern!

Pure Beginnings, South Africa’s most trusted organic baby and kids’ brand, is proud to announce the launch of their newest product, their certified organic kids Fun Time Conditioning Shampoo with marula oil. This latest addition to the Pure Beginnings brand is the perfect natural alternative to comparative conventional hair care offerings for children. Formulated specifically with […]

Caring for our Kids this Nelson Mandela Day with Pure Beginnings and CHOC

Pure Beginnings believes in keeping your skin as pure as the day you were born, which is part of their bigger dream of encouraging the overall health and wellness of the whole family. Children are very close to the heart of the Pure Beginnings team, and this Mandela Day, they have decided to give back […]

Skincare with a Conscience

Do you know what you’re buying? Pure Beginnings cares deeply about keeping your skin as pure as the day you were born. But, not only do we care about your skin (and health); we care about the earth, sustainability, people, animals, fair practices, and environmental awareness. Have you taken the time to think about who you’re […]

5 Steps to Waste-Free Living

What’s clear from the ever-increasing solid waste in the world, and the phenomenal and escalating expense of dealing with is that, whilst important, the 3 R’s (reduce, reuse, recycle) are not enough. This is the driving force behind the emerging trend towards waste-free living. But how do we do it?   The key to waste-free living […]

Ingredients We Choose to AVOID – Petrochemicals & Mineral Oils

The words mineral oil, paraffinum and petroleum don’t sound like they belong in cosmetic and skincare products, do they? They certainly don’t evoke feelings of nourishment, health or healing either. Petrolatum (better known as petroleum jelly) & mineral oil are, in fact, petrochemicals (i.e. crude oil derivatives) and both these nasty products are commonly found […]

Launching our BRAND-NEW Baby & Kids Natural Chest Rub, with Eucalyptus and Lavender

At Pure Beginnings we are constantly on the hunt to bring you safer alternatives to store-bought products. During the colder months when the dreaded winter bugs enter the home, it’s particularly difficult to “go natural;”. We all have regular go-to remedies in our medicine cabinets, but this winter, can we make safer decisions? It is […]

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