Sunscreen is synonymous with summer. The two go hand in hand, along with ice-cream and watermelon. Applying sun cream to our children’s skin is the most obvious way to protect them from the sun, but how often do we stop to think about what is in that cream that we so eagerly lather onto their […]
There is nothing quite like the smell of summer. Freshly cut grass, the taste of juicy strawberries and pink watermelon, the sun setting later in the evenings, the excitement of the holidays approaching, and then… MOZZIES! They really can put a dampener on an outdoor evening or a family camping trip in the bush. When […]
The mozzies are the one big downside of the warmer months! Whether you live in hot and humid KZN, or the drought-ridden Cape, the mozzies are in full force and need to be kept at bay. Here’s how we recommend you do that, the best and safest way… Do’s and Don’ts when it comes to […]
We are thrilled to announce our new Brand Ambassador, Stella, wife to Robin, Mom to Noah (3,5), Kaia (nearly 2) and a third little one on the way (due in January). Stella is the author of the blog ‘Stellarize Your Life’ and all around avid traveller, homemaker, runner, designer and finally, owner of Stellarize Lifestyle […]
It is often said that our children are the future – and they are, in more ways than we can imagine. It’s easy to give them a healthy breakfast in the morning and cuddles at the end of the day, but what can we do within the hours of our busy days, to give THEM […]
We’re celebrating children this month and have found some awesome ways in which you can raise them well, raise them mindful and raise them GREEN! Here are some fun suggestions for ways in which you can foster an environmentally conscious family: Create a recycling centre: Buy or build recycling bins, label them and teach your […]
At Pure Beginnings the ingredients in our products are the superheroes of our stories. One of these superheroes is Baobab – a super ingredient which features in many of our best-selling products like our baby bum cream and our baby wash and shampoo. The baobab tree is an iconic symbol on the African landscape and […]
Breast Cancer statistics are shocking, and it is hard to know someone who has not been affected by this dreaded disease. During Breast Cancer Awareness month, we must ask ourselves what more we can do to avoid this awful, and far too common disease. Something that is rising to the forefront of people’s minds is […]
We all know how important it is to keep our kids’ pearly whites clean, but if we’re honest, often it can be quite a struggle. Our newest Brand Ambassador, Mari-Louise, let us in on a little secret which has revolutionised the way we have imagined brushing our kids teeth, thanks to a book she found, […]
Of late, fluoride and xylitol have been the centre of many conversations around optimal dental hygiene. What is safe, what isn’t – and do we need either of these ingredients at all? For the longest time we’ve been told that fluoride is the key to developing strong teeth. But is it? What exactly is fluoride? […]
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