Part 1 – The Importance of Baby Massage

The benefits of baby massage are becoming increasingly evident in infant and childhood development circles. And hey, who doesn’t love a little pampering? By taking the time to massage your baby, not only are you strengthening the bond between yourself and your child, you’re prioritizing intentional connection by creating an intimate space where so much […]

Ingredients we choose to AVOID

Are you an ingredient watcher? As well-informed as anyone can be, it sure can get confusing. Between abbreviations, confusing scientific names, numbers, codes and unpronounceable words, how are we to remember what is good or bad for us? To help guide you into making better choices, as well as understand, the reasons WHY we have […]

Know your wet wipes – and why we have chosen to make ours “100% Biodegradable”

What’s in a (Regular) Wet Wipe? The wet wipe industry is paramount. Besides the baby industry, wet wipes are commonly found in the handbags and cars of most parents (for all sorts of emergencies) as well as those travelling, work on-sites and in classrooms. Wet wipes are incredibly convenient, and the uses are endless. But […]

The Big Deal with Certification

We love to see the growing trend in the use of natural and organic products. But what sets us apart from many other companies labelling their skincare products natural and organic? The answer: Organic Certification. We want our consumers to trust in us and our brand, and have full confidence that our claims of being […]

NEW! BABY & KIDS SENSITIVE SUN MILK Water Resistant SPF 50+

Pure Beginnings, South Africa’s most trusted organic baby and kids’ brand, is proud to announce the launch of their first natural sunscreen. With 100% natural mineral filters, water resistance, broad-spectrum protection (UVA + UVB rays), it is perfectly suited to protecting the whole family from the harsh South African sun.   “Over the last few […]

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