While the new year brings with it a wonderful opportunity to start a new year afresh mentally, emotionally and physically, it is hard to reach the end of the month without the bombardment of ‘new year – new you’ messages, often involving new diet plans, resolutions, fitness fads and idealistic goals.   Well this year, […]

Dealing with difficult skin conditions in babies and children can be an emotionally and mentally exhausting process for both parent and child. While some skin conditions can be cleared up temporarily with the use of medicated ointments, we can’t help but believe that there is a better way to address these issues. One of the […]

Pure Beginnings, South Africa’s most trusted organic baby and kids’ brand, is proud to announce the launch of their first natural sunscreen. With 100% natural mineral filters, water resistance, broad-spectrum protection (UVA + UVB rays), it is perfectly suited to protecting the whole family from the harsh South African sun.   “Over the last few […]

To celebrate our tenth full year of trading, we hosted 40 moms and their baby’s for a fabulous morning of spoils at Bellevue Café in Kloof on the 12th September 2017. The moms were treated to a delicious breakfast menu inspired by the organic ingredients in the Pure Beginnings products including Aloe, Baobab, Coconut, Orange and Chamomile. […]

  There isn’t anything quite like a newborn baby. Their beauty, innocence and gentle perfection can take your breath away. Until birth your baby had everything she’s needed, tucked up and protected in your womb. All that changes at birth, and for that reason here are our top 5 tips for keeping your baby’s skin […]

 Teething is one of the great mysteries for many new parents. As soon as you become accustomed to new sleeping patterns, breastfeeding (confidently), enjoying outings with your new bundle and the beautiful yet daunting responsibility of parenting itself, the topic of teething creeps into the picture and throws everything off kilter.   When to expect […]

Most babies’ teeth begin to erupt between the ages of 4 to 6 months, though for some it may be earlier or later. The age the baby cuts his or her first tooth depends on family history of teething so, if you got your teeth early, your child probably will too. Same thing if you were […]

One of the most common questions that we were asked by mums at the recent Mama Magic baby show in Johannesburg was, “What can I use for dry skin on my baby or child?”.  Trans- epidermal water loss (TEWL) is a common winter problem as humidity in the air decreases leaving the air very dry. […]

We are very proud to be shortlisted for five awards by the prestigious MamaMagic Parents Choice, Baby Essentials and Green awards. Our new Probiotic Baby Sensitive Body Cream and 100% Natural Insect Spray are finalists in both the Parents Choice category and Baby Essentials category. The Parents’ Choice category recognises the products that are most loved […]

I can’t believe it has been a year since this… together with Pure Beginnings, we launched Debbie’s Pure Beginnings Pregnancy Journey. And, as we’ve wrapped up this journey, I’ve become so nostalgic looking back over the past year. Pregnancy and parenting is such a mish-mash of excitement, stress, fear, trepidation, anticipation, joy, tears and leaking […]