Let’s Talk Baby Food: Part 2

Here is the much anticipated Part 2 of Let’s Talk Baby Food with Debbie Knighton-Fitt our Pure Beginning eco-mamma. Both Part 1 and Part 2 of Debbie’s Baby Food posts have been compiled using the expertise of Deidre Lindeque, Nutripaeds Dietitian and Lactation Consultant. If you haven’t seen Part 1, you can find it here. I promised we’d tackle the topics […]

Let’s talk Baby Food: Part 1

Nope, the baby didn’t come early, I’m still pregnant and not thinking about homemade purees or food mess or starting this little one on solids for a loooong time… but I’ve loved the interest many of you have been shown on this pregnancy journey with Pure Beginnings and a number of questions have come up around babies starting solids. […]

Hand washing & keeping the bugs away, the Pure Beginnings’ way

We were recently in Durbs doing some work and visiting friends and our little gorgeous terrors were their usual gorgeous terror selves. One afternoon we went to see our friends’ beautiful new home and our eldest needed the bathroom. (Why is it, that they still need to tell us each time they go?) Anyways, so I […]


Today Pure Beginnings presented Sheelagh Antrobus from Project Rhino KZN with a cheque for R40 000 that was raised through the sales of their Limited Edition Ruby the Rhino Kids Wash. South Africa’s leading organic baby and kid’s skincare brand sold 4,000 units of the product to South African consumers through their retail network which includes […]

When it comes to Baby Wipes, all are not equal. Debbie gives us an inside look . . .

Before I talk about wipes, let me give you a little background on how our green journey started. It had to do with a really bad bum rash, on a teeny tiny newborn, with a panicked mom and nothing that seemed to help us. Until a new natural product arrived at my midwives clinic and she suggested […]

More about Debbie – Our pregnant ambassador

Before we get started, you may want to know a little more about Debbie and why we chose her as our pregnant ambassador: More about Debbie: Born and raised in Cape Town, after finishing her studies in Public Relations Management and traveling around the world (with her then musician husband), Debbie and her husband set off to Canada, allowing her […]

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