NEW 100% Natural Insect Repellent Spray

Pure Beginnings, South Africa’s first certified organic baby brand, has launched a spray format of it’s very popular 100% Natural Insect Repellent Stick. The DEET free insect repellent stick has become a very popular product with moms, not only because it is completely safe to use on babies and children, but also because it repels […]

Detailing and training nurse required for Pretoria region

Pure Beginnings, the leading organic baby and kids brand, is looking for a detailing and training nurse to look after Pretoria and the surrounding area.The role is part time and involves detailing, training, territory management, promoting, eventing and selling. Ideally the person should be a registered nurse, but Doula’s with experience in private practice will […]

Microbiome, Probiotics, Prebiotics – deciphering the code

What do all these terms mean? With the launch of the Pure Beginnings Probiotic Baby range for Sensitive Skin, we’re talking about the human microbiome and the use of probiotics and prebiotics to optimise it. Here we look at what these actually mean: What is a Microbiome? The Microbiome refers to all the microbes that […]


The probiotic care logo on the Pure Beginnings Probiotic Baby Sensitive range, symbolises a number of technologies that have been incorporated into the product to ensure it improves and optimises the skin microbiome. These include: PROBIOTICS – beneficial microbes PREBIOTICS – a food source for beneficial microbes to give them competitive advantage pH – the […]

Pure Beginnings announces growing distribution in South Africa

Pure Beginnings, South Africa’s first certified organic baby brand, announced today its launch into 70 Dis-Chem stores countrywide. Pure Beginnings has recently enjoyed a growing portfolio of retail clients with the addition of a number of Babies-R-Us stores (part of the Toys-R-Us chain) just over six months ago. The brand has also secured a number […]

Pure Beginnings enters the probiotic skincare market with their first two products in a Probiotic Baby range for sensitive skin

Pure Beginnings announced this week the release of their much anticipated Probiotic Baby Care range for sensitive skin. The formulations combine the best in organic baby skin care with breakthrough innovations in probiotic technology. “We have more and more parents coming to us with their babies and small children suffering from skin sensitivity, including eczema […]