Category Archives: Baby

Our Hero Ingredient: Baobab

At Pure Beginnings the ingredients in our products are the superheroes of our stories. One of these superheroes is Baobab – a super ingredient which features in many of our best-selling products like our baby bum cream and our baby wash and shampoo. The baobab tree is an iconic symbol on the African landscape and […]

Fluoride vs Xylitol – what’s what in the world of natural dental health?

Of late, fluoride and xylitol have been the centre of many conversations around optimal dental hygiene. What is safe, what isn’t – and do we need either of these ingredients at all? For the longest time we’ve been told that fluoride is the key to developing strong teeth. But is it? What exactly is fluoride? […]

Ingredients We Choose to AVOID – Synthetic Colourants and Fragrances

When it comes down to it, synthetic fragrances, toxins and dangerous chemicals found in grocery store skincare products come cheap. Cheap and nasty as some like to call it. They are mass produced, cleverly marketed and have formulations which produce a desired result – but are they healthy and safe? Unfortunately not. More than 95 […]

Skincare with a Conscience

Do you know what you’re buying? Pure Beginnings cares deeply about keeping your skin as pure as the day you were born. But, not only do we care about your skin (and health); we care about the earth, sustainability, people, animals, fair practices, and environmental awareness. Have you taken the time to think about who you’re […]

Ingredients We Choose to AVOID – Petrochemicals & Mineral Oils

The words mineral oil, paraffinum and petroleum don’t sound like they belong in cosmetic and skincare products, do they? They certainly don’t evoke feelings of nourishment, health or healing either. Petrolatum (better known as petroleum jelly) & mineral oil are, in fact, petrochemicals (i.e. crude oil derivatives) and both these nasty products are commonly found […]

Launching our BRAND-NEW Baby & Kids Natural Chest Rub, with Eucalyptus and Lavender

At Pure Beginnings we are constantly on the hunt to bring you safer alternatives to store-bought products. During the colder months when the dreaded winter bugs enter the home, it’s particularly difficult to “go natural;”. We all have regular go-to remedies in our medicine cabinets, but this winter, can we make safer decisions? It is […]

Skincare from the Beginning

At birth… Congratulations, your baby is here! From your womb and into your arms, there is no better place to be. Babies are born with a luscious, thick, sticky substance on their skin, known as Vernix. It is nature’s perfect moisturiser! Cuddle your baby and rub it in. Hidden amongst that velvety vernix is a […]

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