Category Archives: Baby

Look who’s flying into Woolworths

Come July, when you walk into a Woolworths Food store, you’re likely to see a familiar and friendly little character on the shelf – that’s our Ollie! Pure Beginnings, South Africa’s first certified organic baby brand, is proud to announce its distribution into Woolworths Food stores countrywide. Established in 2006, Pure Beginnings has recently enjoyed […]

The Fathers’ Day inspiration continues with brand ambassador, Don!

We have heard from Pure Beginnings’ Co-Founder and Managing Director, Bruce Moore-Gordon, and now it’s time to glean some wisdom from Don Dinnematin, a (very) proud father and one of our brand ambassadors. Don is a force to be reckoned with in the world of hands-on dads. Having appeared in The Sunday Tribune, The Berea […]

We brought our characters to life!

Pure Beginnings has always taken skin health very seriously. It is our core value, and building a brand which honours that was, and still is, our top priority. Whilst our complex skincare formulations have been created with precise care, Pure Beginnings is, non-the-less, a brand committed to keeping things FUN! The characters on our bottles […]

Reducing the chemical burden during pregnancy

As soon as that pregnancy test confirms your pregnancy, everything changes. First up, you head to the pharmacy for folate, omegas and prenatal tablets. Then you start to question everything. Can I eat soft cheese and sushi, and what about coffee and wine? Can I dye my hair, ride a rollercoaster or go waterskiing? Is […]

PRODUCT HIGHLIGHT: Soothing Baby Massage & Bath Oil with Kalahari Melon

Let’s talk stretch marks! While our certified organic baby massage oil is primarily a baby product, we at Pure Beginnings believe it’s the best choice for moms-to-be to use on their own bodies (most especially their bellies) during pregnancy. The blend of moisturising and calming oils used to nurture and protect baby’s skin is also […]

You’re pregnant! Congratulations!

This month we’d like to celebrate YOU by compiling some of the best pregnancy and newborn advice we’ve received over the years into one comprehensive post. We hope your pregnancy brings you much joy, reflection and gratitude as your family grows and your heart swells to a size you never thought possible!  A short list […]

Sunscreen explained

Sunscreen is synonymous with summer. The two go hand in hand, along with ice-cream and watermelon. Applying sun cream to our children’s skin is the most obvious way to protect them from the sun, but how often do we stop to think about what is in that cream that we so eagerly lather onto their […]

Buzz off mozzies!

There is nothing quite like the smell of summer. Freshly cut grass, the taste of juicy strawberries and pink watermelon, the sun setting later in the evenings, the excitement of the holidays approaching, and then… MOZZIES! They really can put a dampener on an outdoor evening or a family camping trip in the bush. When […]

Our Hero Ingredient: Baobab

At Pure Beginnings the ingredients in our products are the superheroes of our stories. One of these superheroes is Baobab – a super ingredient which features in many of our best-selling products like our baby bum cream and our baby wash and shampoo. The baobab tree is an iconic symbol on the African landscape and […]

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