Category Archives: Baby

Top 5 Tips for caring for your baby’s skin

There’s nothing quite like a newborn baby. Their beauty, innocence and mysterious perfection can take your breath away. Until birth, your baby had everything she needed; tucked up and protected in your womb. However, all that changes after birth when her delicate skin needs extra special care.  Here are our top 5 tips for keeping your […]

Unpacking the world of probiotics

Many of us agree that probiotics are important for our health – but if we’re honest – we’re not quite sure why. A probiotic often comes in a liquid or a tablet form, is either refrigerated (or not), and we simply swallow it. The ingredient terminology can be difficult to understand, and often, we simply […]

Look who’s flying into Woolworths

Come July, when you walk into a Woolworths Food store, you’re likely to see a familiar and friendly little character on the shelf – that’s our Ollie! Pure Beginnings, South Africa’s first certified organic baby brand, is proud to announce its distribution into Woolworths Food stores countrywide. Established in 2006, Pure Beginnings has recently enjoyed […]

The Fathers’ Day inspiration continues with brand ambassador, Don!

We have heard from Pure Beginnings’ Co-Founder and Managing Director, Bruce Moore-Gordon, and now it’s time to glean some wisdom from Don Dinnematin, a (very) proud father and one of our brand ambassadors. Don is a force to be reckoned with in the world of hands-on dads. Having appeared in The Sunday Tribune, The Berea […]

We brought our characters to life!

Pure Beginnings has always taken skin health very seriously. It is our core value, and building a brand which honours that was, and still is, our top priority. Whilst our complex skincare formulations have been created with precise care, Pure Beginnings is, non-the-less, a brand committed to keeping things FUN! The characters on our bottles […]

Reducing the chemical burden during pregnancy

As soon as that pregnancy test confirms your pregnancy, everything changes. First up, you head to the pharmacy for folate, omegas and prenatal tablets. Then you start to question everything. Can I eat soft cheese and sushi, and what about coffee and wine? Can I dye my hair, ride a rollercoaster or go waterskiing? Is […]

PRODUCT HIGHLIGHT: Soothing Baby Massage & Bath Oil with Kalahari Melon

Let’s talk stretch marks! While our certified organic baby massage oil is primarily a baby product, we at Pure Beginnings believe it’s the best choice for moms-to-be to use on their own bodies (most especially their bellies) during pregnancy. The blend of moisturising and calming oils used to nurture and protect baby’s skin is also […]