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Meet Kelly, our newest Brand Ambassador

Meet Kelly, our newest Brand Ambassador

Kelly is wife to Neill, mother to their daughter Hannah and is currently pregnant with their second child, a son. She authors the blog The Healthy Process where she shares her personal experience and holistic thinking around how health can be created and achieved by...
How we Celebrate Organic

How we Celebrate Organic

Skin care has been our focus for the last 12 years. Organic, intentional, fun, honest skincare. But behind the products you see on the shelves in health stores and farm stalls, behind the characters on the packaging and our beautifully curated Instagram grid, is a...
Reconnecting with Nature

Reconnecting with Nature

Screens are all around us, and they are a commonplace distraction. Digital fatigue is affecting more and more children, and far too often we forget the miraculous and incredible natural environment in which we live. This winter, instead of adding activity after...
Look who’s flying into Woolworths

Look who’s flying into Woolworths

Come July, when you walk into a Woolworths Food store, you’re likely to see a familiar and friendly little character on the shelf – that’s our Ollie! Pure Beginnings, South Africa’s first certified organic baby brand, is proud to announce its distribution into...
The Fathers’ Day inspiration continues with brand ambassador, Don!

The Fathers’ Day inspiration continues with brand ambassador, Don!

We have heard from Pure Beginnings’ Co-Founder and Managing Director, Bruce Moore-Gordon, and now it’s time to glean some wisdom from Don Dinnematin, a (very) proud father and one of our brand ambassadors. Don is a force to be reckoned with in the world of hands-on...
Celebrating Organic – A Mommy & Me morning with Mari-Louise

Celebrating Organic – A Mommy & Me morning with Mari-Louise

Following our Celebrate Organic event in Cape Town earlier in April, we headed off to Johannesburg to celebrate organic of a different kind. We spent a very special morning with our Johannesburg brand ambassador, Mari-Louise of Just a Mamma. Mari-Louise epitomises a...