Category Archives: General

Look who’s flying into Woolworths

Come July, when you walk into a Woolworths Food store, you’re likely to see a familiar and friendly little character on the shelf – that’s our Ollie! Pure Beginnings, South Africa’s first certified organic baby brand, is proud to announce its distribution into Woolworths Food stores countrywide. Established in 2006, Pure Beginnings has recently enjoyed […]

A glimpse into Pure Beginnings with father and founder, Bruce Moore-Gordon.

We spoke to our ‘Founding Father’ Bruce, Managing Director of Pure Beginnings and father to two sons, Oliver (11) and Nathan (9): Tell us about your journey to parenthood: Kate and I were married relatively young and decided that we wanted to enjoy our time as a married couple before taking that step into parenthood. […]

Raising them Green!

We’re celebrating children this month and have found some awesome ways in which you can raise them well, raise them mindful and raise them GREEN! Here are some fun suggestions for ways in which you can foster an environmentally conscious family: Create a recycling centre: Buy or build recycling bins, label them and teach your […]

Our Hero Ingredient: Baobab

At Pure Beginnings the ingredients in our products are the superheroes of our stories. One of these superheroes is Baobab – a super ingredient which features in many of our best-selling products like our baby bum cream and our baby wash and shampoo. The baobab tree is an iconic symbol on the African landscape and […]

The Link between Breast Cancer and Your Deodorant

Breast Cancer statistics are shocking, and it is hard to know someone who has not been affected by this dreaded disease. During Breast Cancer Awareness month, we must ask ourselves what more we can do to avoid this awful, and far too common disease. Something that is rising to the forefront of people’s minds is […]

Fluoride vs Xylitol – what’s what in the world of natural dental health?

Of late, fluoride and xylitol have been the centre of many conversations around optimal dental hygiene. What is safe, what isn’t – and do we need either of these ingredients at all? For the longest time we’ve been told that fluoride is the key to developing strong teeth. But is it? What exactly is fluoride? […]

Did you know?

Your beauty regime has an immediate impact on your environment? From bubble bath to lipstick, the majority of regular skincare and cosmetic products are laced with potentially dangerous ingredients that can cause pollution, kill plants and animals, and impact your health. Something as small as Microbeads (yes those tiny spots in your care products) have […]