Category Archives: Ingredient Watch

The Link between Breast Cancer and Your Deodorant

Breast Cancer statistics are shocking, and it is hard to know someone who has not been affected by this dreaded disease. During Breast Cancer Awareness month, we must ask ourselves what more we can do to avoid this awful, and far too common disease. Something that is rising to the forefront of people’s minds is […]

Fluoride vs Xylitol – what’s what in the world of natural dental health?

Of late, fluoride and xylitol have been the centre of many conversations around optimal dental hygiene. What is safe, what isn’t – and do we need either of these ingredients at all? For the longest time we’ve been told that fluoride is the key to developing strong teeth. But is it? What exactly is fluoride? […]

Did you know?

Your beauty regime has an immediate impact on your environment? From bubble bath to lipstick, the majority of regular skincare and cosmetic products are laced with potentially dangerous ingredients that can cause pollution, kill plants and animals, and impact your health. Something as small as Microbeads (yes those tiny spots in your care products) have […]

Ingredients We Choose to AVOID – Synthetic Colourants and Fragrances

When it comes down to it, synthetic fragrances, toxins and dangerous chemicals found in grocery store skincare products come cheap. Cheap and nasty as some like to call it. They are mass produced, cleverly marketed and have formulations which produce a desired result – but are they healthy and safe? Unfortunately not. More than 95 […]

Skincare with a Conscience

Do you know what you’re buying? Pure Beginnings cares deeply about keeping your skin as pure as the day you were born. But, not only do we care about your skin (and health); we care about the earth, sustainability, people, animals, fair practices, and environmental awareness. Have you taken the time to think about who you’re […]

Ingredients We Choose to AVOID – Petrochemicals & Mineral Oils

The words mineral oil, paraffinum and petroleum don’t sound like they belong in cosmetic and skincare products, do they? They certainly don’t evoke feelings of nourishment, health or healing either. Petrolatum (better known as petroleum jelly) & mineral oil are, in fact, petrochemicals (i.e. crude oil derivatives) and both these nasty products are commonly found […]

Ingredients We Choose to AVOID – Sulphated Surfactants (Sodium Lauryl/ Laureth Sulfate)

Did you know that the order in which ingredients are listed on a product start from the most used to the least?  Next time you’re in a grocery store, grab a bath wash or shampoo and read the list on the back. A large majority of products will start with Aqua (water) followed shortly by […]

Ingredients we choose to AVOID

Are you an ingredient watcher? As well-informed as anyone can be, it sure can get confusing. Between abbreviations, confusing scientific names, numbers, codes and unpronounceable words, how are we to remember what is good or bad for us? To help guide you into making better choices, as well as understand, the reasons WHY we have […]

Know your wet wipes – and why we have chosen to make ours “100% Biodegradable”

What’s in a (Regular) Wet Wipe? The wet wipe industry is paramount. Besides the baby industry, wet wipes are commonly found in the handbags and cars of most parents (for all sorts of emergencies) as well as those travelling, work on-sites and in classrooms. Wet wipes are incredibly convenient, and the uses are endless. But […]

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