Category Archives: News

Making the switch to a natural deodorant (and how to detox your armpits!)

Natural deodorants are becoming more and more popular, and for good reason. Deodorant is something we use every single day, and these daily-use items are the first we should be looking at when making better choices for our families and ourselves. Natural deodorants, such as Pure Beginnings’ range, don’t contain synthetic fragrances, phthalates and, most […]

Unpacking the world of probiotics

Many of us agree that probiotics are important for our health – but if we’re honest – we’re not quite sure why. A probiotic often comes in a liquid or a tablet form, is either refrigerated (or not), and we simply swallow it. The ingredient terminology can be difficult to understand, and often, we simply […]

Reconnecting with Nature

Screens are all around us, and they are a commonplace distraction. Digital fatigue is affecting more and more children, and far too often we forget the miraculous and incredible natural environment in which we live. This winter, instead of adding activity after activity to your to-do list, why don’t you slow down, embrace the simple […]

Look who’s flying into Woolworths

Come July, when you walk into a Woolworths Food store, you’re likely to see a familiar and friendly little character on the shelf – that’s our Ollie! Pure Beginnings, South Africa’s first certified organic baby brand, is proud to announce its distribution into Woolworths Food stores countrywide. Established in 2006, Pure Beginnings has recently enjoyed […]

The Fathers’ Day inspiration continues with brand ambassador, Don!

We have heard from Pure Beginnings’ Co-Founder and Managing Director, Bruce Moore-Gordon, and now it’s time to glean some wisdom from Don Dinnematin, a (very) proud father and one of our brand ambassadors. Don is a force to be reckoned with in the world of hands-on dads. Having appeared in The Sunday Tribune, The Berea […]

A glimpse into Pure Beginnings with father and founder, Bruce Moore-Gordon.

We spoke to our ‘Founding Father’ Bruce, Managing Director of Pure Beginnings and father to two sons, Oliver (11) and Nathan (9): Tell us about your journey to parenthood: Kate and I were married relatively young and decided that we wanted to enjoy our time as a married couple before taking that step into parenthood. […]

The Wonder of Rewilding

The term “rewilding” is a relatively new word, but it is fast becoming quite the talking point, considering the vast ecological destruction we find all around us. Rewilding refers to reversing the destruction of the natural world, or in other words, a mass restoration of ecosystems. Ecosystems form the bedrock upon which all else grows […]