Category Archives: News

Meet Monique, our new Brand Ambassador!

Monique, a local Durban woman, is an award-winning journalist, a photographer, and a digital marketing specialist. Married to Brett and mom to Maddie, she is expecting their second daughter in October. She is wonderfully passionate about sharing the things she loves on her incredibly popular Instagram page – Being Maddie’s Mom. We are so excited […]

Bellevue Café’s Soup Kitchen – Making a difference one bucket at a time

Pure Beginnings has not taken for granted the opportunity to continue to trade during this unprecedented time in our country. Whilst we work hard (amidst obstacles) to bring you your favourite Pure Beginnings products, we are humbled and inspired by those around us who have turned what could be a devastating situation into one which […]

Mindful Beginnings

We’re unplugging, and we think you should too! We’re starting 2020 in a way in which we hope to continue – by breaking bad habits and encouraging newer, more life-giving ones. First up – UNPLUGGING. Did you know that the average person checks their phone 200 times a day – that’s roughly once every six and a […]

Making the switch to a natural deodorant (and how to detox your armpits!)

Natural deodorants are becoming more and more popular, and for good reason. Deodorant is something we use every single day, and these daily-use items are the first we should be looking at when making better choices for our families and ourselves. Natural deodorants, such as Pure Beginnings’ range, don’t contain synthetic fragrances, phthalates and, most […]

Unpacking the world of probiotics

Many of us agree that probiotics are important for our health – but if we’re honest – we’re not quite sure why. A probiotic often comes in a liquid or a tablet form, is either refrigerated (or not), and we simply swallow it. The ingredient terminology can be difficult to understand, and often, we simply […]

Reconnecting with Nature

Screens are all around us, and they are a commonplace distraction. Digital fatigue is affecting more and more children, and far too often we forget the miraculous and incredible natural environment in which we live. This winter, instead of adding activity after activity to your to-do list, why don’t you slow down, embrace the simple […]

Look who’s flying into Woolworths

Come July, when you walk into a Woolworths Food store, you’re likely to see a familiar and friendly little character on the shelf – that’s our Ollie! Pure Beginnings, South Africa’s first certified organic baby brand, is proud to announce its distribution into Woolworths Food stores countrywide. Established in 2006, Pure Beginnings has recently enjoyed […]

The Fathers’ Day inspiration continues with brand ambassador, Don!

We have heard from Pure Beginnings’ Co-Founder and Managing Director, Bruce Moore-Gordon, and now it’s time to glean some wisdom from Don Dinnematin, a (very) proud father and one of our brand ambassadors. Don is a force to be reckoned with in the world of hands-on dads. Having appeared in The Sunday Tribune, The Berea […]