Meet Bongi, our new Brand Ambassador! Bongi is married to Deane and mama to her 2 gorgeous children, Lukhanyo and Esona. She is a Paediatric doctor, lives (and loves) the farm-life in Tulbagh and is wonderfully passionate about baby wearing. Her social media handle @Ndibambe means ‘hold me’ in Xhosa, her home language. We are […]
We’re unplugging, and we think you should too! We’re starting 2020 in a way in which we hope to continue – by breaking bad habits and encouraging newer, more life-giving ones. First up – UNPLUGGING. Did you know that the average person checks their phone 200 times a day – that’s roughly once every six and a […]
Natural deodorants are becoming more and more popular, and for good reason. Deodorant is something we use every single day, and these daily-use items are the first we should be looking at when making better choices for our families and ourselves. Natural deodorants, such as Pure Beginnings’ range, don’t contain synthetic fragrances, phthalates and, most […]
While brushing will always be first and foremost when it comes to taking good care of our teeth, there are quite a few other ways we can boost dental health naturally. Let’s first look at how we should be brushing our teeth As every dentist will tell you, your brushing routine is extremely important for […]
Many of us agree that probiotics are important for our health – but if we’re honest – we’re not quite sure why. A probiotic often comes in a liquid or a tablet form, is either refrigerated (or not), and we simply swallow it. The ingredient terminology can be difficult to understand, and often, we simply […]
Screens are all around us, and they are a commonplace distraction. Digital fatigue is affecting more and more children, and far too often we forget the miraculous and incredible natural environment in which we live. This winter, instead of adding activity after activity to your to-do list, why don’t you slow down, embrace the simple […]
Come July, when you walk into a Woolworths Food store, you’re likely to see a familiar and friendly little character on the shelf – that’s our Ollie! Pure Beginnings, South Africa’s first certified organic baby brand, is proud to announce its distribution into Woolworths Food stores countrywide. Established in 2006, Pure Beginnings has recently enjoyed […]
We have heard from Pure Beginnings’ Co-Founder and Managing Director, Bruce Moore-Gordon, and now it’s time to glean some wisdom from Don Dinnematin, a (very) proud father and one of our brand ambassadors. Don is a force to be reckoned with in the world of hands-on dads. Having appeared in The Sunday Tribune, The Berea […]
We spoke to our ‘Founding Father’ Bruce, Managing Director of Pure Beginnings and father to two sons, Oliver (11) and Nathan (9): Tell us about your journey to parenthood: Kate and I were married relatively young and decided that we wanted to enjoy our time as a married couple before taking that step into parenthood. […]
Celebrating Organic. Nourishing mothers – A chance to breathe and be restored. On 1st April, we held our very first Celebrate Organic event. Hosted by Pure Beginnings alongside our beautiful Cape Town brand ambassador, Stella, we drew on her inspiration when it came to what we decided to celebrate. In this instance, we looked at […]
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