Select Page
Our hero ingredient – Baobab

Our hero ingredient – Baobab

Baobab! At Pure Beginnings the ingredients in our products are the superheroes of our stories. One of these superheroes is Baobab – which features in many of our best-selling products like our baby bum cream, baby wash and shampoo and body lotion. The baobab tree is...
Your Stories

Your Stories

We love hearing real stories from you, our customers. Recently we asked if our Probiotic Sensitive Cream Wash and Body Cream have helped you, and we were thrilled to receive the replies. Here are a few of the stories we received… “My baby boy was born prematurely 7...
Unpacking the world of probiotics

Unpacking the world of probiotics

Many of us agree that probiotics are important for our health – but if we’re honest – we’re not quite sure why. A probiotic often comes in a liquid or a tablet form, is either refrigerated (or not), and we simply swallow it. The ingredient terminology can...
Buzz off mozzies!

Buzz off mozzies!

There is nothing quite like the smell of summer. Freshly cut grass, the taste of juicy strawberries and pink watermelon, the sun setting later in the evenings, the excitement of the holidays approaching, and then… MOZZIES! They really can put a dampener on an outdoor...
Our Hero Ingredient: Baobab

Our Hero Ingredient: Baobab

At Pure Beginnings the ingredients in our products are the superheroes of our stories. One of these superheroes is Baobab – a super ingredient which features in many of our best-selling products like our baby bum cream and our baby wash and shampoo. The baobab tree is...
Skincare with a Conscience

Skincare with a Conscience

Do you know what you’re buying? Pure Beginnings cares deeply about keeping your skin as pure as the day you were born. But, not only do we care about your skin (and health); we care about the earth, sustainability, people, animals, fair practices, and environmental...