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The Big Deal with Certification

The Big Deal with Certification

We love to see the growing trend in the use of natural and organic products. But what sets us apart from many other companies labelling their skincare products natural and organic? The answer: Organic Certification. We want our consumers to trust in us and our brand,...
Natural Guide to Eczema in Babies and Children

Natural Guide to Eczema in Babies and Children

Dealing with difficult skin conditions in babies and children can be an emotionally and mentally exhausting process for both parent and child. While some skin conditions can be cleared up temporarily with the use of medicated ointments, we can’t help but believe that...
NEW! BABY & KIDS SENSITIVE SUN MILK Water Resistant SPF 50+

NEW! BABY & KIDS SENSITIVE SUN MILK Water Resistant SPF 50+

Pure Beginnings, South Africa’s most trusted organic baby and kids’ brand, is proud to announce the launch of their first natural sunscreen. With 100% natural mineral filters, water resistance, broad-spectrum protection (UVA + UVB rays), it is perfectly suited to...
Beat the Winter Dryness with Pure Beginnings

Beat the Winter Dryness with Pure Beginnings

One of the most common questions that we were asked by mums at the recent Mama Magic baby show in Johannesburg was, “What can I use for dry skin on my baby or child?”.  Trans- epidermal water loss (TEWL) is a common winter problem as humidity in the air decreases...
Our Most Loved Product of 2016

Our Most Loved Product of 2016

Our most loved products of 2016 include some “old faithful’s” as well as some “newcomers”. The Probiotic Sensitive Range has been a fantastic addition to the range especially for newborns and little ones with very sensitive skin.  ...