What’s in a (Regular) Wet Wipe? The wet wipe industry is paramount. Besides the baby industry, wet wipes are commonly found in the handbags and cars of most parents (for all sorts of emergencies) as well as those travelling, work on-sites and in classrooms. Wet wipes...
We love to see the growing trend in the use of natural and organic products. But what sets us apart from many other companies labelling their skincare products natural and organic? The answer: Organic Certification. We want our consumers to trust in us and our brand,...
Dealing with difficult skin conditions in babies and children can be an emotionally and mentally exhausting process for both parent and child. While some skin conditions can be cleared up temporarily with the use of medicated ointments, we can’t help but believe that...
Pure Beginnings, South Africa’s most trusted organic baby and kids’ brand, is proud to announce the launch of their first natural sunscreen. With 100% natural mineral filters, water resistance, broad-spectrum protection (UVA + UVB rays), it is perfectly suited to...
One of the most common questions that we were asked by mums at the recent Mama Magic baby show in Johannesburg was, “What can I use for dry skin on my baby or child?”. Trans- epidermal water loss (TEWL) is a common winter problem as humidity in the air decreases...
Our most loved products of 2016 include some “old faithful’s” as well as some “newcomers”. The Probiotic Sensitive Range has been a fantastic addition to the range especially for newborns and little ones with very sensitive skin. ...
