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Skincare with a Conscience

Skincare with a Conscience

Do you know what you’re buying? Pure Beginnings cares deeply about keeping your skin as pure as the day you were born. But, not only do we care about your skin (and health); we care about the earth, sustainability, people, animals, fair practices, and environmental...
5 Steps to Waste-Free Living

5 Steps to Waste-Free Living

What’s clear from the ever-increasing solid waste in the world, and the phenomenal and escalating expense of dealing with is that, whilst important, the 3 R’s (reduce, reuse, recycle) are not enough. This is the driving force behind the emerging trend...
Bath Time Fun for Cape Town’s Kids

Bath Time Fun for Cape Town’s Kids

Cape Town has not experienced a drought like this in over 100 years! It goes without saying that significant consideration must be given as to how to reduce water usage drastically, and quickly. But with limited water, can you still bath your kids? Gone are the days...
Replacing the Detox with a Retox

Replacing the Detox with a Retox

While the new year brings with it a wonderful opportunity to start a new year afresh mentally, emotionally and physically, it is hard to reach the end of the month without the bombardment of ‘new year – new you’ messages, often involving new diet plans,...
NEW! BABY & KIDS SENSITIVE SUN MILK Water Resistant SPF 50+

NEW! BABY & KIDS SENSITIVE SUN MILK Water Resistant SPF 50+

Pure Beginnings, South Africa’s most trusted organic baby and kids’ brand, is proud to announce the launch of their first natural sunscreen. With 100% natural mineral filters, water resistance, broad-spectrum protection (UVA + UVB rays), it is perfectly suited to...