Frequently Asked Questions

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How should the Pure Beginnings products be stored?

Products are best stored out of direct sunlight and below a temperature of 25°C.

What is the shelf life of Pure Beginnings products?

The shelf life of our products ranges from 12 to 18 months depending on the product. The expiry date of the product is listed on the product next to the batch code.

Are Pure Beginnings products safe to be used during pregnancy?

Pure Beginnings products are made from natural and certified organic ingredients. Our formulations are extremely gentle on the skin and are easily absorbed and do not block the pores. Our products are free from sodium lauryl/laureth sulphate, artificial fragrances and synthetic chemicals and colourants, all of which may irritate the skin.

Are your products suitable for sensitive skin?

There has been a great deal of misleading advice put about in the media over the past few years regarding the supposed dangers of using essential oils during pregnancy.

The truth is that using essential oils diluted at the normal levels of between 2 and 5% in products designed for topical application has never been shown to have any adverse effect whatsoever during pregnancy. All Pure Beginnings products that contain essential oils use them at concentrations of less than 5%. If we felt that a certain product was not suitable for use during pregnancy, we would state it on the labeling under cautions.

Is Pure Beginnings packaging recyclable?

We use recyclable packaging material where possible, such as HDPE plastic. Look out for the recyclable logo on the packaging.

Why do many of your ingredients sound unnatural?

Legislation requires that all ingredients be given their Latin, INCI name (International Nomenclature of Cosmetic Ingredients). The ingredient list on this website lists all ingredients that we use and gives their common names and sources. Some ingredients do sound unnatural even though they are from natural sources. Example; Decyl Glucoside derived from corn and coconut.

Why are there sometimes variations in colour, scent or texture?

Natural ingredients are not standardized and uniformly mass-produced the way synthetic ones can be. Herbs and other ingredients are harvested from different farms at different times of the year and this may look, smell or feel different when used in a product.

Do Pure Beginnings products contain any fragrance/perfumes?

The term fragrance/perfume does not indicate to the consumer whether the ingredients are natural or synthetic, or how many ingredients are used – some contain as many as 200 different synthetic chemicals. Pure Beginnings does not use any synthetic perfumes and the only scents are from essential oils.

Do any of your products contain petrochemicals, parabens, synthetic chemicals, sodium lauryl sulfate, aluminium or animal products?

No, we manufacture to the standards of international organic certification bodies from around the world which do not allow any of these ingredients.

Why are organic products more expensive than conventional products?

Organic raw materials are more expensive than conventional or mass-produced ingredients because organic agriculture is more labour intensive and has to conform to stringent regulations stipulated by certification bodies.

If I eat organic foods, why should I use organic skin care too?

Using synthetic chemical based skin care products adds to the toxic burden that we have to deal with, as studies have shown that your skin may come into contact with around 75 000 chemicals and you may absorb up to 60% of any substance applied. By using organic skin care products you can help to decrease the toxic load on your body and on the environment.

Why does the sunscreen leave a slight purple tinge on darker skins?

Our Sun Milk is made from natural mineral filters and the product does contain a relatively high percentage of Zinc Oxide. As you might know, Zinc Oxide is a white substance in its natural form, hence the product will have a white appearance when applied on the skin. With this said, if you apply the Sun Milk to a darker skinned person the product will change the appearance of the skin colour as you are applying a thin white layer on the skin. The darker the skin tone the higher the contrast / more intense the difference and this can then make a person’s skin appear to have a pinky /purple colour to it. This change in skin tone appearance is normal as it is caused by the Zinc Oxide in the product. Obviously, with fairer skin the contrast will not be as big but it will still make the fair-skinned person appear more fair/white than normal.

This is one of the most common complaints about zinc based sunscreens as the chemical ones don’t leave any whitening on the skin. They do however have chemicals in them that we would not consider using. We did an extensive review of the mineral filter sunscreen market and wanted to make sure we launched something that was better than anything else out there – and if you compare to other zinc sunscreens (which literally can be thick layers of white and no absorption), our product is much better and although does leave some whitening, especially on darker skins, it is still much less than anything else on the market.