What We Use & Don't Use

Pure Beginnings uses a range of botanicals specifically chosen for their mildness and suitability to sensitive skin. We do not use any of the ingredients banned by Ecocert and we partner with Phytotrade Africa to include fair trade ingredients wherever possible. Below is a comprehensive list of what we use and don’t use:


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Glossary

The below glossary covers all ingredients used in our products with information on where they come from and why they have been included


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Ingredient Heroes

We have a number of ingredient hero’s in the range which deliver specific benefits for skin. Below are the range of key ingredients used across the range:


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Sustainable Sourcing

Southern Africa is one of the poorest regions in the world with millions of families, particularly in remote rural areas, surviving on less than £60 a year. Agriculture has failed to alleviate poverty as much of the region suffers from low rainfall and poor, soil and, many of its people are too poor to afford seeds, tools and fertilisers.


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