what we use & don't use glossary Ingredients heroes Sustainable Sourcing


  • Use only approved Ecocert ingredients.
  • Use ultra mild surfactant that don’t strip the skin.
  • Support African Communities and Biodiversity Conservation through fair trade and ethical sourcing.
  • Consider the beneficial bacteria on the surface of the skin and work to optimise the good ones by:
    • maintaining the normal pH of skin (4.5 – 5.5)
    • using mild surfactants
    • supplementing with a prebiotic food source that only the beneficial flora can feed on
  • Use ingredients that are rapidly biodegradable thereby being environmentally and water course friendly.
  • Use recyclable packaging.
  • Use only ingredients that are approved by the Vegan Society, Beauty without Cruelty and Phytotrade Africa.



  • Any ingredients that are tested on animals. We are completely animal friendly.
  • Any ingredients red flagged by Ecocert such as:
    • Any petrochemical derived ingredients or mineral oil (propylene glycol/PPG/PEG, petrolatum, mineral oil)
    • Parabens (Methyl, Propyl/Ethyl/Butyl)
    • Sulphated Surfactants (SLS/SLES)
    • DEA (Diethanolamine) / TEA (trethanolamine)
    • Phthalathes (often hidden under “Parfum” or “Fragrance”. Also listed as phthalate, DEP, DBP, DEHP)
    • Aluminium
    • Fluoride
    • Synthetic Colourants & Fragrances
  • We don’t use any chemical disinfectant such as Triclosan.