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ORGANIC KIDS SKINCARE

CARING FOR YOUR CHILD, NATURALLY.

MADE WITH ORGANIC ROOIBOS

Baobab has many anti-oxidants as goji berries, and more calcium than milk. It has more iron than red meat, more potassium than a banana, and more magnesium than spinach. African people have treasured the baobab tree and its fruit for thousands of years, calling it “The Tree of Life”.

FLUORIDE FREE VANILLA MINT TOOTHPASTE

This rosemary and geranium scented all-in-one Baby Wash and Shampoo contains organic baobab fruit extract. Rich in vitamin C and anti-oxidants, the baobab helps soothe and moisturise delicate skin. Organic lavender oil has natural soothing and anti-septic properties, while organic rose geranium oil balances the skin and helps boost and improve skin elasticity.

FUN TIME KIDS WASH WITH ORGANIC ROOIBOS*

Ruby’s Fun Time Kids Wash is perfect for active little kids. Gentle plant-based surfactants won’t strip the skin of its natural oils, leaving it clean but not dry or irritated. Organic rooibos is rich in anti-oxidants and has powerful soothing and healing properties.

BEAUTY WITHOUT CRUELTY

Pure Beginnings products are accredited by Beauty Without Cruelty. They ensure that our products, and all ingredients in them, are not tested on animals. The brand is completely animal friendly.

VEGAN

Pure Beginnings products are accredited by the Vegan Society. This gives consumers peace of mind that our products contain no animal ingredients or animal by-products.

PHYTOTRADE AFRICA

Pure Beginnings sources ingredients from various Southern African Phytotrade community projects in Botswana, Madagascar, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia and Zimbabwe.

ORGANIC KIDS RANGE

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FUN TIME CONDITIONING SHAMPOO*

Finn & Fern’s Conditioning Shampoo creates a rich lather and helps maintain the natural moisture of the scalp – all while keeping the tears away! Marula oil is high in anti-oxidants, vitamin C and E as well as oleic acid, it helps to seal damaged hair and lock in moisture. This sulphate free shampoo is perfect for everyday use and is ideal for children with a normal to dry scalp.

SOUTH AFRICA'S FIRST ECOCERT CERTIFIED ORGANIC BABY RANGE

Pure Beginnings uses Ecocert as its organic certification organisation, and is formulated according to their standards. ECOCERT have been the global leaders in the independent certification of natural and organic products for more than 20 years. They conduct a complete hands-on inspection of the growing, harvesting and production of each raw material, and audit the manufacturing facility and production of the finished cosmetic product. Organic certification is only achieved if all criteria meet the Ecocert organic standard. This process ensures that we always supply the safest possible products to our customers.

*Natural and Organic Cosmetic certified by Ecocert Greenlife according to Ecocert Standard available at http://cosmetics.ecocert.com Only products denoted with an asterisk and the Ecocert Organic cosmetic logo are certified organic with Ecocert.

JOIN OUR FAMILY

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