At Pure Beginnings we are constantly on the hunt to bring you safer alternatives to store-bought products. During the colder months when the dreaded winter bugs enter the home, it’s particularly difficult to “go natural;”. We all have regular go-to remedies in our medicine cabinets, but this winter, can we make safer decisions? It is difficult watching our precious children struggle with the sniffles, but are we unknowingly creating different health problems with the consistent use of conventional medicinal ingredients. We are excited to introduce a superior alternative to a very common product used almost every winter – the chest rub. A chest rub is often the first port of call for parents when they notice a stuffy nose or chesty cough. However, many parents are in the dark when it comes to the ingredients that make up the smooth paste they so readily smear onto their baby’s chest, feet and nose. Regular vapour rubs contain petroleum jelly and menthol – two ingredients we recommend you stay far away from. Petroleum jelly is a mineral oil. It is colourless and odourless and is a by-product of gasoline/petrol. It is lightweight and inexpensive – one of the reasons it’s so popular. Not only is the manufacture of these oils known to be harmful to the environment, but, depending on the grade of mineral oil present, you’re likely to be exposed to differing degrees of toxin contamination. Mineral oils create a barrier on the skin that can lock in bacteria and toxins and lead to skin irritation. Numerous studies have shown the dangers of these vapour rub concoctions. The menthol praised in most chest rub formulations does not break up mucus in the airways as advertised. The smell of menthol tricks our brain into thinking we are breathing easier, but it does not actually assist in clearing congestion. Inflammation often worsens. Certain ingredients are recognised as irritants to the body, causing the body to produce more mucus to protect its airways. In babies and young children this is especially dangerous, considering their airways are much narrower than those of adults. But enough with the bad – let’s talk about the good! Because we would never want to rub mineral oils with ineffective (and harmful) ingredients onto our own children’s skin, we at Pure Beginnings, don’t want you to either! Our Natural Chest Rub has been released just in time for winter and is the perfect rub solution to colds and sinus congestion. Safe yet effective, it contains no petroleum or menthol, but instead utilises the power of eucalyptus and lavender as the hero ingredients. Its 100% natural formulation is safe for babies from 3 months old, and with added tea tree and frankincense, it is loaded with healing, calming and antibacterial properties. The rub can be used on your child’s chest, back or on the soles of her feet. Our Natural Chest Rub contains certified organic and Phytrotrade Africa accredited ingredients. It is also vegan and has not been tested on animals. There is no reason to keep any other chest rub in your home! Perfectly formulated for the most vulnerable in your family, you can simply rub it on and sleep easy! Source: Poison Control, Dr Bruce Rubin: Department of Paediatrics at Wake Forest University School of Medicine, in Winston Salem, N.C.