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Pure Beginnings, South Africa’s most trusted organic baby and kids’ brand, is proud to announce the launch of their newest product, their certified organic kids Fun Time Conditioning Shampoo with marula oil.

This latest addition to the Pure Beginnings brand is the perfect natural alternative to comparative conventional hair care offerings for children. Formulated specifically with children in mind, the Fun Time Conditioning Shampoo is extremely mild and does not contain parabens, silicones, sulphates, colourants or synthetic fragrances. Perfect for everyday use, it’s ideal for children with a normal to dry scalp. The shampoo helps maintains the natural moisture of the scalp and its rich lather won’t irritate little eyes, so bath time tears are kept at bay.

“This conditioning shampoo provides a gentle, all-in-one shampoo, and it completes our range of safe and effective hair care products for the whole family”.

Natural Oils which complement the hair and scalp:

Pure Beginnings always considers the impact that its products have on the natural environment of the skin and hair. Their new, all-in-one conditioning shampoo contains Marula oil, organic baobab fruit extract, organic aloe and organic Rooibos. The mild surfactants do not strip the hair of natural oils, and each of the ingredients used plays an important role in ensuring the skin and scalp are nurtured and protected. Marula oil assists in sealing damaged hair strands and locking in moisture, baobab fruit extract nourishes dry hair, whilst organic aloe aids in calming and soothing the scalp.

“This Conditioning Shampoo has been specially formulated for children of all ages. Safe for even the most sensitive skin and scalp, you can use it with complete peace of mind, no matter the age of your child”, says Bruce Moore-Gordon, owner of Pure Beginnings.

“As a brand, we are committed to providing safe, effective and convenient products for the whole family, whilst still ensuring all our ingredients are of an organic and natural origin”, he continues.

Natural Ingredients:

Marula Oil is high in the antioxidants Vitamin C and E, as well as oleic acid, and helps to seal damaged hair and lock in moisture.

Organic Baobab Fruit Extract acts as a natural conditioner for the hair and scalp. It helps to detangle and moisturise dry hair.

Organic Aloe helps to soothe and calm the scalp.

Pure Beginnings Fun Time Conditioning Shampoo is certified organic with Ecocert, has sustainably sourced its ingredients through Phytrotrade Africa and is Vegan accredited. Available at Baby City, Takealot, Wellness Warehouse, Faithful-to-Nature and leading independent health stores.