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The probiotic care logo on the Pure Beginnings Probiotic Baby Sensitive range, symbolises a number of technologies that have been incorporated into the product to ensure it improves and optimises the skin microbiome. These include:PROBIOTIC BABY SENSITIVE BODY CREAM FRAGRANCE FREE

PROBIOTICS – beneficial microbes

PREBIOTICS – a food source for beneficial microbes to give them competitive advantage

pH – the product is pH balanced at the pH of skin, which is also the pH where beneficial microbes thrive

Microbiome friendly ingredients – natural plant oils are used to ensure the right environment for good microbes exist. Harmful chemicals and strong surfactants are not included as these disrupt the skin microbiome.

For further information on the new products:

Probiotic Baby Sensitive Cream Wash

Probiotic Baby Sensitive Body Cream