Pure Beginnings, South Africa’s first certified organic baby brand, announced today its launch into 70 Dis-Chem stores countrywide.
Pure Beginnings has recently enjoyed a growing portfolio of retail clients with the addition of a number of Babies-R-Us stores (part of the Toys-R-Us chain) just over six months ago. The brand has also secured a number of export markets in recent times, and is now successfully exporting to over 10 countries in the EU and further afield.
Through a strong and successful partnership with Baby City over a number of years, the Pure Beginnings brand has become well known to South African consumers, especially parents looking for natural and organic alternatives for their children.
“We started Pure Beginnings with the vision to provide South African consumers with safer, better choices for their babies and children,” says Bruce Moore-Gordon, owner of Pure Beginnings. “We are delighted that our products are now even more readily available in a wider range of stores, allowing parents to choose better, safer options, conveniently”, he continues.
The growth of Pure Beginnings and its distribution is an indication that consumers are becoming more aware of what goes on and into their bodies. Parents especially, are much more concerned about the ingredients that are used in products than they used to be, and want to make sure they make the best choices for their babies and their families. Pure Beginnings products are especially popular because not only are they certified organic, they work well, smell great and their endearing owl, monkey, crocodile and rhino characters are attractive to both parents and kids.
Pure Beginnings will be available at the Dis-Chem stores listed below from the 21st of October 2016.
For more information, please visit:
DIS-CHEM NAMIBIA (PTY) LTD
MALL OF AFRICA
MALL OF THE SOUTH