We are thrilled to present our brand refresh to you! Pure Beginnings has a fresh, new look which reveals a cleaner, neater, and more modern feel. We have improved on our bottle quality, revealed a new unique shape and updated our branding. These are the same great products you have come to know and love – only better!
TIME TO BE REFRESHED
2020 is a year we will never forget. For many, it has been a year of change, decision making and adapting, but for the Pure Beginnings team, it has also been one of much excitement, anticipation, and celebration.
Earlier this year we defined and communicated to the market our Pure Principles – the 6 principles that are fundamental in guiding our brand. These 6 principles affect all our decisions and direct the types of products we make, the suppliers we use, the contents of each product, and how we operate.
CLEANER & HAPPIER
And now we are thrilled to present our brand refresh. Pure Beginnings has a fresh, new look which reveals a cleaner, neater, and more modern feel. We have improved on our bottle quality, revealed a new unique shape and have updated our branding. A fabulous new character – Khwezi the kingfisher – has also joined our family. These are the same great products you have come to know and love – only better!
SHINY NEW FEATURES
The culmination of all these exciting changes is celebrated with the launch of our brand-new website. Our website contains features such as a newborn baby guide, a detailed glossary of all our ingredients, and an informative and educational blog. You can navigate the pages with ease, learn more about each of our Ambassadors, and scroll individual product pages for everything you need to know about each one of our Pure Beginnings products.
FUN HELPFUL & CREATIVE
We wanted our new website to showcase everything we are so proud of as a brand. A place where our characters come alive within the worlds they live, one which is education and information-rich, and where your online experience is fun, helpful, creative, and inspiring.