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By now you’ve heard us speak about it, but at Pure Beginnings we are guided by 6 fundamental principles. These principles affect all the decisions we make and direct the types of products we manufacture, the suppliers we use, the contents of each product and how we operate as a company.



We care deeply for our environment and strive to protect plant biodiversity and thriving ecosystems through our choice of raw materials, and our partnership with various community sourcing cooperatives.

The baobab fruit extract used in Pure Beginnings products, for example, is sourced ethically, fairly, and sustainably. This fair-trade community is passionate not only about the conservation of baobab trees, but about making a meaningful contribution to the livelihoods of rural people.

Pure Beginnings respects and values the world around us, and for this reason we ensure our products are all rapidly biodegradable and environmentally friendly. Our Sensitive Sun Cream is kind to coral reefs and water courses, as it contains no chemicals or ingredients that can cause disruption to the ecosystem of our waters. We are passionate about safe and healthy skincare, but at the same time we also carry a concern for the environment and the animal and sea-life that are affected by the harmful ingredients used in conventional skincare products.

Pure Beginnings products are proudly endorsed by Beauty Without Cruelty South Africa. All our products, as well as their ingredients, have not been (and never will be) tested on animals. This is audited by both BWC as well as Ecocert, who do not allow for animal testing of any individual ingredients or final cosmetic product used. We are accredited by the Vegan society and use botanical extracts and ingredients to create our products. We never use any animal products or by-products.

The next time you pick up a skincare product, take a minute to think about what went into its creation. Have lives (both human and animal) been preserved, valued, and respected in its production? Have plantations been abused or have communities been uplifted? Have workers suffered or has poverty been eradicated?

By reconsidering the type of products you spend your money on, you can bring about change. Join us as we do all we possibly can to protect our environment and care for her creatures – all while we continue to bring you your favourite organic skincare products.

Your chance to WIN!

We have partnered with 5 incredible brands and have put a superb giveaway together with all things fun, innovative and eco-friendly! Included are the following amazing products:

Kuro-Bo natural water filter stock and koins. The first of its kind in Africa, and scientifically-proven, KURO-Bō Activated Charcoal Sticks are a completely plastic-free, sustainable and recyclable water purification solution. The ultimate next generation of water filter.

PATCH Natural Bamboo Bandages. The ideal wound covering to help repair minor cuts and abrasions, our natural range is made from soft bamboo fibre and free from irritating chemicals – allowing for suitable protection and soft support for sensitive skin types. Bamboo is a soft and breathable option for wound coverings that is naturally antimicrobial and the most sustainable option in skin care you can choose.

Stasher Bags. The endlessly reusable, radically functional platinum-silicone storage bag that’s better for you and the planet.

Calli & Co. Non-toxic, biodegradable and 100% South African eco cleaning products.

Pure Beginnings branded VIROBAG Beach Bag. VIROBAG reusable bags are made from 100% local post-consumer waste (plastic bottles) and remain local throughout the manufacturing process. Reusable and sustainable, VIROBAG is committed to reducing the plastic problem by creating bespoke functional and reusable bags.

And lastly, Pure Beginnings. Pure Beginnings believes in keeping your skin as pure as the day you were born by providing high quality, effective, organic skin care products that care for you and your family’s skin, and are not harmful to the environment, giving peace of mind from the beginning.

Keep your eyes on our Instagram page to see how you can enter to win this incredible prize.