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SOOTHING

BABY WASH & SHAMPOO

WITH ORGANIC BAOBAB

250ml, 500ml

 

PRODUCT

A certified organic, mild, all-in-one baby wash and shampoo with gentle surfactants, organic baobab fruit extract, lavender and rose geranium oil. Nurturing and SLS-free, this wash and shampoo will safely and effectively cleanse your baby from head to toe.

INGREDIENTS

INGREDIENT HEROES

BAOBAB LAVENDER ROSE GERANIUM

INGREDIENT LIST

Aqua (Water), Cocamidopropyl Betaine, Aloe Barbadensis (Aloe Vera) Leaf Extract*, Decyl Glucoside, Glycerin, Xanthan Gum, Coco-Glucoside, Glyceryl Oleate, Sclerocarya Birrea (Marula) Seed Oil, Adansonia Digitata (Baobab) Fruit Extract*, PCA Glyceryl Oleate, Inulin*, Citric Acid, Lavandula Angustifolia (Lavender) Oil*, Benzyl Alcohol, Dehydroacetic Acid, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Pelargonium Graveolens (Rose Geranium) Oil, Linalool**, Citronellol**, Geraniol**

*Ingredients from Organic Farming

**Component of Natural Essential Oils

99% of the total ingredients are from Natural Origin

15% of the total ingredients are from Organic Farming

Natural and Organic Cosmetic certified by Ecocert Greenlife according to Ecocert Standard available at http://cosmetics.ecocert.com

REVIEWS

Have been using this soothing baby wash and shampoo since my little boy was 6 months old; he is now 2 years old. I really love it!! Caleb has very sensitive skin and battles with eczema and this is the only shampoo that doesn’t course his eczema to flear up! Love it

– Chernay

AVAILABLE AT THESE GREAT RETAIL PARTNERS

 

Eco Cert Logo - Black
Eco Cert Logo - Black

This Mom Knows Best

 

My daughter’s hair is amazing after using this product. The natural smell of it too is amazing. We’re hooked.

Shafeeka

This Mom Knows Best

I have used this baby wash since birth. I love the smell. The smell stays on baby’s hair and body even after bathing. Its not thin and runny. Use a little and it goes a long way. Foams very well.

Khadija

This Mom Knows Best

We love this baby wash and shampoo, it smells so great, is gentle on baby’s skin and is friendly to skin and environment! A win in every aspect!

Emma

Pure beginnings Owl Character

CLEAN INGREDIENTS

BAOBAB

High in vitamin C and antioxidants, helps soothe and moisturise 

LAVENDER OIL

Natural soothing and antiseptic properties

ROSE GERANIUM

Balances skin, boosts and improves skin elasticity, and calms irritated skin

SKIN HEALTH IS HEALTH

NEVER EVER
PARABENS PETROCHEMCIALS SYNTHETIC FRAGRANCES SULPHATES
HOW TO USE

Apply a small amount to wet hair and body. Rinse after washing and towel dry. Avoid contact with eyes. In case of contact with eyes, rinse immediately with plenty of water.

ROUTINE

For the ultimate baby routine, pair Baby Shampoo & Body Wash with Baby Moisturizing Lotion and Soothing Massage Oil for fresh, hydrated skin from head-to-toe.

PRODUCT DETAILS

The Pure Beginnings Soothing Baby Wash & Shampoo has been loved by moms and babies for over 12 years. Certified organic, with ultra-mild surfactants, our wash is gentle and nurturing and ensures baby’s skin is given the best start at bath time.

  • Baobab fruit extract – high in vitamin C and antioxidants, helps soothe and moisturise 
  • Lavender oil – has natural soothing and antiseptic properties 
  • Rose Geranium oil – balances skin, boosts and improves skin elasticity, and calms irritated skin
  • Ultra-mild surfactants – gentle plant-based surfactants that will not strip the skin of its natural oils, leaving it clean but not dry, inflamed or irritated
  • pH balanced to that of the skin to provide an optimal environment for the skin microbiome
  • Ecocert certified organic cosmetic

DIRECTIONS FOR USE

Apply a small amount to wet hair and body. Rinse after washing and towel dry. Avoid contact with eyes. In case of contact with eyes, rinse immediately with plenty of water.

WANT TO KNOW MORE?

THE BENEFITS OF MILD SURFACTANTS AND SLS FREE 

The reason Sodium Lauryl Sulphate (SLS) is so popular is because it cleans so well. It is a key ingredient in dishwashing liquid and laundry detergent. There is a point, however, at which cleaning “so well” is not good for the skin. Stripping the skin of natural oils, raising the pH and disrupting the natural microbes living on the surface of the skin, all create a stressed skin which struggles to normalise. The skin has a natural barrier which protects it from everyday stressors, so constant use of strong surfactants disrupts this natural barrier and affects the skin’s normal function. The result: dry, itchy skin, eczema, psoriasis, red inflamed areas on the skin – an overall unhappy skin. We have re-evaluated the concept of “squeaky clean” and all our products contain ultra-mild surfactants that are pH balanced and will not strip the skin of natural oils and microbes.

READ MORE ON OUR BLOG

PRODUCT TIPS

A wonderful body wash and shampoo for the whole family. As it is ultra-gentle, it doubles as a terrific face wash for mom and dad. 

OLLIE’S HELPFUL TIP

“Dimming the lights, and keeping noise and activity level down after bath will help keep your baby calm and relaxed, ready for a good night’s sleep.”

 

 

 

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PURE PRINCIPLES

SKIN. HEALTH. EARTH. DESIGN. PERFORMANCE. COMMUNITY.

These 6 principles are key in guiding our business. They affect all of our decisions and direct the types of products we produce, the suppliers we use, the contents of each product and how we operate.

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MADE IN SOUTH AFRICA