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Pure Beginnings, South Africa’s first certified and most trusted organic baby brand, has been shortlisted for two prestigious awards for its SOOTHING TEETHING GEL by the Mama Magic Baby Expo.  The product was announced as a finalist in the Parents Choice Award and the Baby Essentials category at a ceremony in Johannesburg during the recent JHB Mama Magic show.

Launched in August 2014, the teething gel, which is a non-medicated natural formula, has fast become one of the best sellers in the Pure Beginnings product stable. The product has been designed to help alleviate the symptoms associated with teething and its non-medicated formula allows mothers to use it regularly with the peace of mind that it is completely safe, but also really works. The gel is made with organic liquorice, organic marshmallow and chamomile to assist with
the inflammation and discomfort of teething. It also includes xylitol which helps inhibit the growth of bacteria that leads to tooth decay.

Each year at the Mama Magic Exhibition, the Product Innovation Awards are run at each of our 4 shows, in order to honour various companies and or individuals who source, produce, supply or invent products or services that help parents to be even better heroes in the lives of their children.

Parents can never have enough information and knowledge on what’s new and available on the market, and what is, or will be perfect for your little one.  With the baby and parenting industry booming with so many innovative and new products available, the Mama Magic Product Innovation Awards helps parents be the best parent you can be by selecting the best products and those which are recommended by other Parents. Winners will be announced in 2016 after all shows.