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We can’t slide through spring and not use this time of the year to hero some of our most important ingredients. Together these ingredients form the foundation of the products you love.

We are committed to providing high quality, safe and effective organic skin care products which allow the skin to thrive. Skin health is our primary focus when developing products, and as a result, it drives the choice of every ingredient used in our products. We encourage you to learn more about these ingredients and what they do – and why they are best for your skin. They truly are our heroes.

Meet our heroes!

Included in our best-loved Baby Wash and Shampoo, Baby Lotion and Bum Cream…


Hero Properties: Baobab is high in vitamin C and antioxidants as well as vitamins A and B.

What it does: Baobab helps improve skin elasticity and protects against free radical damage. It has anti-fungal and anti-inflammatory properties and serves as a prebiotic food source.

Where it’s from: Baobab powder is extracted from the fruit pulp of the baobab tree.

Our Probiotic Body Cream, Cream Wash and Conditioning Shampoo include…


Hero Properties: Marula oil is rich in essential fatty acids omega 6 and 9. Its high content of tocopherols, flavanols and catechins make Marula oil a strong antioxidant.

What it does: Marula helps to regenerate skin cells, protects the skin against the damaging effects of the environment, and improves hydration and smoothness. It is also effective at keeping hair soft, supple, and moisturised.

Where it’s from: Marula oil is cold pressed from the seed kernels of the Marula fruit.

In our Baby Massage and Bath Oil we have…

Kalahari Melon:

Hero Properties: Kalahari melon oil is extremely high in both essential fatty acids (Linolenic acid, Omega 6 and 9) and vitamins A, C and E.

What it does: It is a hydrating oil with anti-inflammatory properties. It helps to stimulate skin cell growth, prompting regeneration and giving skin a much plumper, fresher appearance.

Where it’s from: Kalahari melon oil is a cold pressed extraction of the seeds of the Kalahari melon.

Our famous Baby Wipes contain the soothing and healing…

Aloe Vera:

Hero Properties: Aloe Vera contains antioxidants, enzymes, and vitamins A and C.

What it does: Aloe Vera has been used for centuries as a natural anti-inflammatory ingredient. It has soothing and healing properties and is an excellent skin moisturiser.

Where it’s from: Aloe Vera gel is extracted from the leaf of the Aloe Vera plant and is dried to form a powder.

Found in all our toothpastes is…


Hero Properties: Xylitol is a low GI sugar alcohol with antibacterial properties.

What it does: It is endorsed by many dental associations worldwide for its ability to inhibit the growth of the oral bacteria Streptococcus mutans, which is largely responsible for plaque.

Where it’s from: Xylitol occurs naturally in small amounts in fibrous fruits and vegetables, trees, corncobs, and even the human body. It is usually processed from birch trees or corn.

Our Fun Time Kids Wash contains the South African favourite…


Hero Properties: Rooibos is a flavonoid-rich antioxidant, with alpha hydroxy acids, vitamin D and Zinc.

What it does: Rooibos helps fight free radicals in the skin and repairs damage brought on by the elements. It also aids in the treatment and relief of acne or pimples.

Where it’s from: It is the extract of dried rooibos plants.

Our winter favourite, our Natural Chest Rub proudly boasts…


Hero Properties: Eucalyptus mainly consists of the oxide 1,8 cineole (also known as eucalyptol or just cineole).

What it does: Historically, eucalyptus has always been used for its therapeutic benefits to respiratory health as well as for its pain-relieving properties.

Where it’s from: Eucalyptus is steam distilled from the leaves of the Blue Gum Eucalyptus tree.

Keep those pesky bugs away with our insect repellents. Their incredible efficacy is mainly due to…


Hero Properties: Citronellal, citronellol and geraniol

What it does: Citronella is a highly effective insect repellent since the distinctive fragrance helps inhibit an insect’s ability to locate its target.

Where it’s from: Citronella is steam distilled from the leaves of Cymbopogan grass.

Our Hydrating Body Lotion contains…

Coconut Oil:

Hero Properties: It is an emollient with medium chain essential fatty acids (lauric acid, capric acid and caprylic acid).

What it does: Coconut oil moisturises the skin, protects it from pathogens and relieves inflammation.

Where it’s from: The oil is extracted from raw coconuts or dried coconut kernels.

Last but never least, is…


Hero Properties: Linalool and linalyl acetate.

What it does: Lavender is known for its calming and soothing abilities. It also boasts natural antibacterial and antifungal properties.

Where it’s from: Lavender is steam distilled from fresh or partly dried lavender tops.

Every ingredient used in a Pure Beginnings product has been chosen for a specific purpose. These natural products are less abrasive, more soothing and have exceptional healing properties. From rooibos to aloe, lavender, baobab, and citronella… these ingredients speak to years of trusted benefit to our overall wellness.

Join us on this journey to better health.