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Sunscreen is synonymous with summer. The two go hand in hand, along with ice-cream and watermelon. Applying sun cream to our children’s skin is the most obvious way to protect them from the sun, but how often do we stop to think about what is in that cream that we so eagerly lather onto their bodies? The irony is that while we are protecting their skin from the sun, we are polluting it at the same time – if we’re not using the correct sunscreen. 

Sun exposure:

Sun damage is real and can be very dangerous. Having said that, almost all of us are vitamin D deficient. Being vitamin D deficient has issues of its own, including an increase in cancer risk, as well as the risk of depression. In many countries in the Northern hemisphere babies are given vitamin D drops from birth to increase their levels, because they are not exposed to enough direct sunlight. For us to maintain adequate vitamin D levels, we should spend at least 15 min a day in direct sunlight (with as much skin exposed as possible).

Conventional sunscreen:

Certain conventional sunscreens with high SPFs use chemical compounds to absorb UV light. While the chemical compounds prevent sunburn (as their main objective), they also release free radicals, which can accelerate ageing and increase one’s risk of cancer.  The chemicals in conventional sunscreens have a negative effect on your skin’s microbes and some of these chemicals have also been known to mimic Oestrogen. 

Natural sunscreen:

Natural sunscreens are just that – natural! They help to protect the skin from sun damage, whilst soothing and nourishing at the same time. Chemical sunscreens contain ingredients that are known to clog pores and cause skin irritations.

Natural sunscreens are also known as mineral sunscreens because they contain the minerals titanium and zinc. These act as a barrier, blocking harmful UV rays. Chemical sunscreens don’t block UV rays, they absorb them and then neutralise them once in the skin. Natural/mineral filters prevent them entering the skin in the first place. 

Natural sunscreens require fewer applications as they sit on top of the skin, rather than being absorbed. Chemical sunscreens often need to be reapplied because the chemical ingredients become dormant (or rub and wash off easily).

When to use sunscreen:

This is entirely dependent on you, your type of skin, and any previous history of skin sensitivities. We recommend applying a trusted natural sunblock (such as Pure Beginnings Sensitive Sun Milk) when you are due to be exposed to the sun for extended periods (longer than 30 minutes). 

Our Pure Beginnings Sun Milk:

The Pure Beginnings Baby & Kids Sensitive Sun Milk (SPF50+) offers very high broad-spectrum protection (UVA/UVB) against the sun. It is water resistant and is manufactured with 100% natural mineral filters, which are guaranteed free of nanoparticles. Although designed for babies and kids, the product is perfect for the whole family, especially those with sensitive skins that may react to chemical-based sunscreens.

Some of our hero ingredients include: 

  • Natural mineral filters titanium dioxide and zinc oxide protect skin from the sun. Zinc contains healing, anti-viral, anti-bacterial, and anti-inflammatory properties, providing all-over protection for all skin types, including acne-prone and sensitive skin.
  • Aloe Vera soothes sensitive skin and helps nourish and heal
  • Karanja oil assists in regenerating the skin and adds moisture to soften and nourish
  • Rapeseed is excellent for improving the elasticity of the skin while hydrating and nourishing it
  • Carrot root extract is included to help nourish dry skin and ease sensitivity.

Our Sun Milk is COLIPA(EU) & FDA(US) tested and approved for its sun protection factor (SPF), broad-spectrum protection (UVA+UVB) and water-resistance. 

Being sun smart doesn’t mean simply grabbing the nearest sunblock and slapping it on. WHAT you put on your skin is just as important as WHY you put it on. Think natural – and have fun outdoors this summer – knowing that we’ve got you covered.

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