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We love to see the growing trend in the use of natural and organic products. But what sets us apart from many other companies labelling their skincare products natural and organic? The answer: Organic Certification.

We want our consumers to trust in us and our brand, and have full confidence that our claims of being organic and ethical are serious. We believe that it is important for companies to be open and honest about what ingredients are used, where they come from, and how they are handled – and our conviction led us to make a bold move – to certify with  organic products through ECOCERT Greenlife France

We see this independent certification as a promise to our consumers that our products are made honestly, with the highest levels of organic ingredients, and at the same time, they are free from a wide range of synthetic (and therefore harmful) ingredients.

In 2014, we were proud to become the first certified organic baby and kids skincare brand in South Africa. This long and intricate process took over nine months to achieve, with every detail of our ingredients and their origin being audited. In order to be approved, full formulation details have to be submitted and annual inspections are carried out which includes monitoring our entire operations from farmer through to product in-store ensuring the many criteria set out by Ecocert are adhered to.

While much focus is placed on the ingredients we can use in our products, it is as important to make note of the ones we can’t use!

To ensure an environmentally friendly cosmetic product, Ecocert checks the absence of GMO, parabens, phenoxyethanol, nanoparticles, PEG, synthetic perfumes and dyes and animal-derived ingredients (unless naturally produced by them: milk, honey, etc.).

Ecocert standards also ensure that products of petrochemical origin (such as paraffin or silicone), ethoxylated or glycolated products, as well as the majority of synthetic preservatives including formaldehyde releasing ingredients, parabens and phenoxyethanol are excluded.

An integral part of the certification process is the ability to trace the origin of every single organic ingredient. Unlike most other natural skincare products on the market in South Africa today, we are able to track the raw materials right back to the farmer and piece of land where the crop was grown, and from which that ingredient came.

Knowing that Pure Beginnings is Ecocert certified, means you can be assured that we are bringing you the very best product we possibly can, and it is our joy and pleasure to do so.