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BUZZ OFF MOZZIE!

Safe, effective and sustainable. More reason to sleep peacefully.

Our natural insect repellent stick, now in biodegradable packaging,

means you know you’re making the best decision you can,

not only for your family but for the  environment as well. 🌍

MOST LOVED RIGHT NOW

SOOTHING
BABY WASH
& SHAMPOO
with organic baobab 

BODY WASH
I AM
FRESH
aloe + spearmint

SPECIALIST FACIAL
DAILY
MOISTURISER
probiotics + prebiotics, salicylic acid, kalahari melon

INSPIRE MOM

WITH DR. JENNY ROSE

As mother’s day approaches, the idea to create a series for moms came to life. Unlike most campaigns at this time, which often aim to provide some reprieve to an exhausted mom; this series aims to create internal shifts and to challenge moms to not just have a day off only to return to the status quo, but to reframe their way of being, in a way that allows them to feel alive. Read the blog, watch the videos or follow us on instagram.

Dr. Jenny Rose

MEET OUR FAMILY

Ollie the Owl

“Dimming the lights, and keeping noise and activity level down after bath will help keep your baby calm and relaxed, ready for a good night’s sleep.”

Bella the Bird

“There are ten times more microbes living in, and on our bodies, than there are human cells. These microbes are essential for many bodily functions and our overall health.”

Max + Minky the Monkeys

“It is impossible to blow a soap bubble in outer space as there is no pressure on the outside of the bubble, however a soap bubble can be blown within a space ship!”

Ruby the Rhino

“An adult white rhino can produce up to 20kg’s of dung per day. That’s the same weight as the average 6 year old child.” 

Finn + Fern the Flamingoes

“Hair is mostly made up of Keratin, which is the same thing that animal’s beaks, horns, claws, hooves and feathers are made of.” 

Cedric the Crocodile

“Just like our fingerprints, everyone’s tongue print is different. When we brush our teeth, we should also remember to brush our tongue.”

Khwezi the Kingfisher

Encouraging your kids to sing a 20 second jingle whilst washing their hands will ensure that they wash for the correct amount of time.”

Ella the Elephant

“Extra moisture is essential in keeping nasal mucus from drying and blocking the nose. A cool mist humidifier in the bedroom at night may help ease coughing and congestion.” 

Mo the Mozzie

“Mosquitoes use vision to initially locate hosts and are attracted to dark colours. Light coloured clothing that covers the skin is an effective way to protect against mosquito bites.”

PURE PRINCIPLES

SKIN. HEALTH. EARTH. DESIGN. PERFORMANCE. COMMUNITY.

These 6 principles are key in guiding our business. They affect all of our decisions and direct the types of products we produce, the suppliers we use, the contents of each product and how we operate.

FEATURED ON THE BLOG

Enjoying your pregnancy

Enjoying your pregnancy

Pregnancy is one of the most miraculous experiences for a woman, yet often the season of growing a little life within one’s body is plagued by horror stories. From morning sickness to swollen ankles, mood swings and non-stop trips to the bathroom, pregnancy can be...

read more
Do you check your phone every 7 minutes?

Do you check your phone every 7 minutes?

We’re starting 2024 in a way in which we hope to continue – by breaking bad habits and encouraging newer, more life-giving ones. First up – checking our phone habits. Did you know that the average person checks their phone 200 times a day – that’s roughly once every...

read more

TEEN FEATURE

These years of change can be tough on your teen’s skin which is why we have introduced our brand new, natural, chemical free organic teen skincare range.

NEWBORN BABY GUIDE

A guide to understanding your baby’s skin and product recommendations for your newborn baby.

WHAT OTHER PEOPLE SAY

My son follows mine and his fathers sensitive skin problems, from the day I found out I was pregnant I knew the only option would be to use Pure Beginnings having used it on myself and friends using it on their little angels. It is so gentle and delicate on the skin, I don’t have to fear my little boy getting a skin irritation or the product bothering him. I have even gone so far as to leaving Pure Beginnings product at all the Grandparents’ house. I also just LOVE the smell of the entire pure beginnings range, it is so fresh and earthy.

Emily

OUR FOUNDING PRINCIPLE 

Pure Beginnings believes in keeping your skin as pure as the day you were born by providing high quality, effective, organic skincare products that care for you and your family’s skin, and are not harmful to the environment giving peace of mind from the beginning.

Our accreditations are very important to us. These include:

 

                     

 

JOIN THE FAMILY

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MADE IN SOUTH AFRICA