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CERTIFIED

ORGANIC

SKINCARE

 

MOST LOVED RIGHT NOW

SOOTHING
BABY WASH
& SHAMPOO
with organic baobab 

BODY WASH
I AM
FRESH
aloe + spearmint

ROLL ON DEODORANT
MONSOON
relaxing ylang ylang

INSPIRE MOM

WITH DR. JENNY ROSE

As mother’s day approaches, the idea to create a series for moms came to life. Unlike most campaigns at this time, which often aim to provide some reprieve to an exhausted mom; this series aims to create internal shifts and to challenge moms to not just have a day off only to return to the status quo, but to reframe their way of being, in a way that allows them to feel alive. Read the blog, watch the videos or follow us on instagram.

Dr. Jenny Rose

MEET OUR FAMILY

Ollie the Owl

“Dimming the lights, and keeping noise and activity level down after bath will help keep your baby calm and relaxed, ready for a good night’s sleep.”

Bella the Bird

“There are ten times more microbes living in, and on our bodies, than there are human cells. These microbes are essential for many bodily functions and our overall health.”

Max + Minky the Monkeys

“It is impossible to blow a soap bubble in outer space as there is no pressure on the outside of the bubble, however a soap bubble can be blown within a space ship!”

Ruby the Rhino

“An adult white rhino can produce up to 20kg’s of dung per day. That’s the same weight as the average 6 year old child.” 

Finn + Fern the Flamingoes

“Hair is mostly made up of Keratin, which is the same thing that animal’s beaks, horns, claws, hooves and feathers are made of.” 

Cedric the Crocodile

“Just like our fingerprints, everyone’s tongue print is different. When we brush our teeth, we should also remember to brush our tongue.”

Khwezi the Kingfisher

Encouraging your kids to sing a 20 second jingle whilst washing their hands will ensure that they wash for the correct amount of time.”

Ella the Elephant

“Extra moisture is essential in keeping nasal mucus from drying and blocking the nose. A cool mist humidifier in the bedroom at night may help ease coughing and congestion.” 

Mo the Mozzie

“Mosquitoes use vision to initially locate hosts and are attracted to dark colours. Light coloured clothing that covers the skin is an effective way to protect against mosquito bites.”

PURE PRINCIPLES

SKIN. HEALTH. EARTH. DESIGN. PERFORMANCE. COMMUNITY.

These 6 principles are key in guiding our business. They affect all of our decisions and direct the types of products we produce, the suppliers we use, the contents of each product and how we operate.

FEATURED ON THE BLOG

The link between breast cancer and your deodorant

The link between breast cancer and your deodorant

Devastatingly, Breast Cancer has officially become the world’s most prevalent cancer, according to the World Health Organization (WHO). As of the end of 2020, there were 7.8 million women living with a breast cancer diagnosis. As the author of this post, my mother...

read more
Why you MUST sweat!

Why you MUST sweat!

At Pure Beginnings we are constantly on the hunt to bring you safer alternatives to store-bought products. Because that’s what you want, right?

read more
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NATURAL INSECT REPELLENT

A 100% natural origin insect repellent spray that is DEET free. The spray contains LippishieldTM and is safe for babies, children and adults too.

NEWBORN BABY GUIDE

A guide to understanding your baby’s skin and product recommendations for your newborn baby.

WHAT OTHER PEOPLE SAY

My son follows mine and his fathers sensitive skin problems, from the day I found out I was pregnant I knew the only option would be to use Pure Beginnings having used it on myself and friends using it on their little angels. It is so gentle and delicate on the skin, I don’t have to fear my little boy getting a skin irritation or the product bothering him. I have even gone so far as to leaving Pure Beginnings product at all the Grandparents’ house. I also just LOVE the smell of the entire pure beginnings range, it is so fresh and earthy.

Emily

OUR FOUNDING PRINCIPLE 

Pure Beginnings believes in keeping your skin as pure as the day you were born by providing high quality, effective, organic skincare products that care for you and your family’s skin, and are not harmful to the environment giving peace of mind from the beginning.

Our accreditations are very important to us. These include:

 

                     

 

JOIN THE FAMILY

We send a few emails a month on natural, organic living so you can make the best choices for you and your family. You will also be the first for product launches and giveaways.

MADE IN SOUTH AFRICA