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GENTLE

BERRY TOOTHPASTE

FLUORIDE FREE

75ml

 

PRODUCT

Designed for children under the age of 3, this delicious, natural berry flavoured toothpaste is fluoride-free, making it non-toxic if swallowed. It also contains Xylitol to assist in the prevention of tooth decay.

INGREDIENTS

INGREDIENT HEROES

XYLITOL CALCIUM CARBONATE BAOBAB

INGREDIENT LIST

Glycerin, Aqua (Water), Calcium Carbonate, Xylitol, Titanium Dioxide, Kaolin, Hydroxyethylcellulose, Sodium Lauroyl Sarcosinate, Adansonia Digitata (Baobab) Fruit Extract*, Rosmarinus Ocinalis (Rosemary) Distillate*, Eupatorium Rebaudianum Bertoni (Stevia) Leaf Extract, Pelargonium Graveolens (Rose Geranium) Distillate*, Potassium Sorbate, Guar Gum, Lavandula Angustifolia (Lavender) Distillate*, Raspberry Flavour

*Ingredients from Organic Farming

99% of the total ingredients are from Natural Origin

REVIEWS

It’s such a wonderful feeling to have a natural toothpaste available for teething babies. It’s feels great knowing that you are using one less chemical laden product in your child’s development and that you can actually relax while teaching them about brushing their teeth without having to worry about them having a reaction to non-natural ingredients and swallowing them. Definitely a must-have for all babies being introduced to oral hygiene. Love this product.

– Nazmira

READ MORE

No nasties in our products – they are free from: parabens, petrochemicals, propylene glycol, mineral oils, harsh foaming agents, SLS/SLES, silicon, phthalates, triclosan, methylisothiazolinone (MI), EDTA, DEA, TEA or PEGs.

pH balanced to provide an optimal environment for the skin and its microbiome to flourish.

Product will rapidly biodegrade in water and therefore will not pollute water courses.

Product uses easily recyclable packaging components.

MORE INFO ON OUR ACCREDITATIONS > 

PRODUCT DETAILS

The Pure Beginnings Gentle Berry Toothpaste is fluoride-free and designed for children up to the age of three. Formulated with a fantastic, natural berry flavour to appeal to the taste buds of little ones, our toothpaste will help get kids into the routine of brushing their teeth regularly – without being put off by the strong minty flavours designed for adults.

  • Xylitol – helps inhibit the bacteria that cause tooth decay 
  • Calcium Carbonate – mild abrasive to protect infant enamel whilst brushing
  • Kaolin – gentle clay abrasive to help safely remove plaque whilst brushing
  • Age 0-3 years, but may be also be used by children older than that
  • Non-toxic if swallowed
  • Fluoride-free
  • SLS-free
  • Certified organic ingredients

DIRECTIONS FOR USE

Apply a small amount to the toothbrush. Brush teeth morning and night, preferably after meal times.

WANT TO KNOW MORE?

THE RISK OF FLUORIDE

The risk of fluoride to our health is something that everyone needs to understand.  Even though fluoride may reduce tooth decay when applied topically, it is toxic to the rest of the body, and is likely to create health problems, especially when ingested. Our approach is to avoid this potentially harmful substance completely, and instead use other active ingredients that are effective at inhibiting the growth of bacteria that causes tooth decay.

THE BENEFITS OF XYLITOL

One of the greatest benefits of xylitol is how it interacts with bacteria. The cavity-causing bacteria that live in the mouth feed on fermentable sugars and produce lactic acid. This lactic acid is what eventually causes cavities because it eats through the enamel surfaces of our teeth. Xylitol is a non-fermentable sugar alcohol, which means the cariogenic bacteria cannot process it and therefore cannot produce lactic acid. Xylitol also has a unique anti-adhesive quality, which prohibits bacteria from adhering to cell tissue. This assists in maintaining the natural pH of the mouth, allowing teeth to be re-mineralized, which helps prevent cavities from forming in the first place.

READ MORE ON OUR BLOG

PRODUCT TIPS

It is recommended to start cleaning the mouth from 4 weeks old, either with a fun finger puppet or simply by rubbing your baby’s gums with a warm, clean facecloth. The earlier you start, the less you’re bound to struggle. You also needn’t wait until the teeth appear through the gums to begin brushing – wiping the gums is important too! 

Follow up the Pure Beginnings Gentle Berry Toothpaste with our Fun Time Vanilla Mint Toothpaste – the perfect bridge between baby and adult toothpastes. The mild, minty flavour allows kids to get used to stronger, adult flavours without putting them off brushing their teeth.

OLLIE’S HELPFUL TIP

 “Getting your child to pretend to be a hippo or lion encourages a wide-open mouth for brushing.” 

  

XYLITOL

HERO PROPERTIES: Low GI sugar alcohol with antibacterial properties

WHAT IT DOES: Endorsed by many dental associations worldwide for its ability to inhibit the growth of the oral bacteria, Streptococcus mutans, which is a largely responsible for plaque.

WHERE IT’S FROM: Xylitol occurs naturally in small amounts in fibrous fruits and vegetables, trees, corncobs, and even the human body. It is usually processed from birch trees or corn.

WHAT OTHER PEOPLE SAY

This turned toddler nightmare brushing experiences into fun taste sensations. Highly recommended. She loves brushing her teeth now.

Simone

WHAT OTHER PEOPLE SAY

Absolutely love this product – no sugar in it (unlike most baby toothpastes – how ridiculous is that?) and my toddler is excited to brush his teeth every day! Long may it last.

Linda

WHAT OTHER PEOPLE SAY

I love this toothpaste for my daughter. she has used it since her first tooth sprouted. I love that its sugar free and safe to swallow. She loves her “owl toothpaste”.

Andrea

WHAT OTHER PEOPLE SAY

The very best baby toothpaste! My son actually looks forward to brushing his teeth because of it.

Paige

WHAT OTHER PEOPLE SAY

I read reviews about this toothpaste when my little one started teething and they were amazing. At 6 months old, 2 milk teeth popped out and we started brushing with the Berry Toothpaste and my we love it. And love that it’s safe to swallow since we are still young and haven’t learned to spit out. But it tastes amazing, my little one loves it and it makes brushing very easy.

Precious

PURE PRINCIPLES

SKIN. HEALTH. EARTH. DESIGN. PERFORMANCE. COMMUNITY.

These 6 principles are key in guiding our business. They affect all of our decisions and direct the types of products we produce, the suppliers we use, the contents of each product and how we operate.

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MADE IN SOUTH AFRICA