I AM NEW
BODY WASH
WITH THE NATURAL SCIENCE OF
ROOIBOS + PREBIOTICS
500ml
PRODUCT
Utilise the natural science of rooibos and prebiotics to detox and balance. With ultra-gentle surfactants, I AM NEW is suitable for the whole family, leaving skin soft, soothed, and renewed.
The antioxidant properties of rooibos assist in fighting environmental stressors, whilst community-sourced baobab is included for its high concentration of Vitamin C, which boosts the skins elasticity and smoothness. Prebiotics are included to support the skin’s microbiome and I AM NEW is pH balanced to respect the normal pH level of the skin. Let the power of nature give your family happy, healthy skin.
INGREDIENTS
INGREDIENT HEROES
 |
 |
 |
| ROOIBOS | PREBIOTICS | BAOBAB |
INGREDIENT LIST
Aqua (Water), Cocamidopropyl Betaine, Glycerin, Coco-Glucoside, Xanthan Gum, Glyceryl Oleate, Inulin*, Adansonia Digitata (Baobab) Fruit Extract*, Citric Acid, Aspalathus Linearis (Rooibos) Leaf Extract*, Benzyl Alcohol, Dehydroacetic Acid, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Citronellol**, Linalool**, Limonene**, Benzyl Benzoate**, Geraniol**
*Ingredients from Organic Farming
**Component of Natural Essential Oils
99.5% of the total ingredients are from Natural Origin
No nasties in our products – they are free from: parabens, petrochemicals, propylene glycol, mineral oils, harsh foaming agents, SLS/SLES, silicon, phthalates, triclosan, methylisothiazolinone (MI), EDTA, DEA, TEA or PEGs.
pH balanced to provide an optimal environment for the skin and its microbiome to flourish.
Product will rapidly biodegrade in water and therefore will not pollute water courses.
Product uses easily recyclable packaging components.
MORE INFO ON OUR ACCREDITATIONS >
NATURALLY HAPPY
Naturally Happy skin:
can breathe - free from petrochemical ingredients that block pores and do not allow the skin to breathe
is nourished - natural vegetable oils rich in essential fatty acids and vitamins nourish the skin
is pure - free from harsh chemical ingredients such as parabens, sulphates and phthalates
is pH balanced - providing an optimal environment for the skin and its microbiome to flourish
PURE PRINCIPLES
SKIN. HEALTH. EARTH. DESIGN. PERFORMANCE. COMMUNITY.
These 6 principles are key in guiding our business. They affect all of our decisions and direct the types of products we produce, the suppliers we use, the contents of each product and how we operate.
ROOIBOS
ASPALATHUS LINEARIS (ROOIBOS) LEAF EXTRACT
HERO PROPERTIES: Flavonoid-rich antioxidant, with alpha hydroxy acids, vitamin D and Zinc
WHAT IT DOES: Helps fight free radicals in the skin and repairs damage brought on by the elements. Aids in the treatment and relief of acne or pimples.
WHERE IT’S FROM: Extract from tea of dried rooibos plants
FEATURED ON THE BLOG
Pure Beginnings’ Connected Family Series
We are so excited to have partnered with Dr. Jenny Rose, a Clinical Psychologist and Parent-Child expert in our new Connected Family Series.
Welcome Luke & Jess, new to our ambassador family
We are thrilled to announce our brand new Pure Beginnings Brand Ambassadors, Luke Roberts and his mom, Jess.
How to relieve mild congestion in kids
When young children get sick and congestion settles into their chests it can be worrying. Here are seven gentle and effective natural remedies to help relieve this condition. These tips should help keep your child comfortable until the cold runs its course, but if...
PRODUCTS YOU WILL LOVE
I AM AWAKE
BODY WASH
with the natural science
of orange, lime + lemon
peel
I AM FRESH
BODY WASH
with the natural science
of aloe + spearmint
I AM CLEAN
BODY WASH
with the natural science
of baobab + marula
I AM CALM
BODY LOTION
with the natural science
of prebiotics + palmrosa
JOIN THE FAMILY
Sign up to our newsletter to keep up to date with new products, latest developments, and exciting news.