FRESH MINT
TOOTHPASTE
WITH XYLITOL
100ml
PRODUCT
This refreshing, minty toothpaste contains xylitol, which has been shown to help prevent the growth of the oral bacteria that cause tooth decay. It is fluoride-free making it non-toxic if swallowed, and therefore safe for the whole family to use.
INGREDIENTS
INGREDIENT HEROES
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XYLITOL | CALCIUM CARBONATE | PEPPERMINT |
INGREDIENT LIST
Glycerin, Water (Aqua), Calcium Carbonate, Xylitol, Titanium Dioxide, Kaolin, Hydroxyethylcellulose, Sodium Lauroyl Sarcosinate, Natural Peppermint Flavour, Adonsonia Digitata (Baobab) Fruit Extract, Eupatorium Rebaudianum Bertoni (Stevia) Leaf Extract, Menthol, Mentha Piperita (Peppermint) Oil*, Potassium Sorbate, Maltodextrin, Guar Gum, Mentha Spicata (Spearmint) Leaf Oil*
*Certified Organic Ingredient
99% of the total ingredients are from Natural Origin
REVIEWS
I love this toothpaste for its non foaming qualities. This allows me to brush my teeth properly without messing. It leaves my teeth smooth right to the gum and the fresh minty smell last longer that most toothpastes I have used before.
– Linda
No nasties in our products – they are free from: parabens, petrochemicals, propylene glycol, mineral oils, harsh foaming agents, SLS/SLES, silicon, phthalates, triclosan, methylisothiazolinone (MI), EDTA, DEA, TEA or PEGs.


pH balanced to provide an optimal environment for the skin and its microbiome to flourish.


Product will rapidly biodegrade in water and therefore will not pollute water courses.


Product uses easily recyclable packaging components.
MORE INFO ON OUR ACCREDITATIONS >
NATURALLY HAPPY
Naturally Happy skin:
can breathe – free from petrochemical ingredients that block pores and do not allow the skin to breathe
is nourished – natural vegetable oils rich in essential fatty acids and vitamins nourish the skin
is pure – free from harsh chemical ingredients such as parabens, sulphates and phthalates
is pH balanced – providing an optimal environment for the skin and its microbiome to flourish


PURE PRINCIPLES
SKIN. HEALTH. EARTH. DESIGN. PERFORMANCE. COMMUNITY.
These 6 principles are key in guiding our business. They affect all of our decisions and direct the types of products we produce, the suppliers we use, the contents of each product and how we operate.
XYLITOL
HERO PROPERTIES: Low GI sugar alcohol with antibacterial properties
WHAT IT DOES: Endorsed by many dental associations worldwide for its ability to inhibit the growth of the oral bacteria, Streptococcus mutans, which is a largely responsible for plaque.
WHERE IT’S FROM: Xylitol occurs naturally in small amounts in fibrous fruits and vegetables, trees, corncobs, and even the human body. It is usually processed from birch trees or corn.
FEATURED ON THE BLOG
Winter Holiday Survival Guide with Dr. Jenny Rose
With the winter school holidays in full swing, many parents might be feeling overwhelmed or anxious at the prospect of their kids being home for three long weeks!
We created a Shave Guide!
Whether you’ve been shaving for years (or not – hello Teens!), whether you have embraced the stubble or prefer a hair-free Saturday morning cycle – this is for you!
Mother’s Day Cards (free printables for kids!)
Looking to have some fun this Mother’s Day?
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