Although having 3 children over the space of 5 years has limited our outdoorsy adventures, we can’t wait to get back into a life of weekend bike rides, hikes and camping.

As a family, we love spending time outdoors and if the weather is good, you can most definitely find us at the beach, possibly with ice cream in our hands!

When I’m not being mom, I look forward to my daily hour of Crossfit and squeezing in a road run whenever possible. My absolute favourite type of runs are along the beach, before daybreak while catching the sun rise.

This is a tough one because I find myself being passionate about so many things. I hate to admit it sometimes, but I am a perfectionist so when I begin something, or if I am interested in a particular topic, I become passionate about it, in my quest to be the best I can be.

The first thing that comes to mind is that I am passionate about raising my children as holistically as possible. Making sure that in these early years, they are growing healthily, develop good relationships with food and learning as incidentally and through play, as I can make possible.

I am passionate about educating myself on the unnatural nasties we put into and onto our bodies daily, to keep their little bodies as healthy as possible.

But then I could also say, I am passionate about helping new moms navigate the daunting world of breastfeeding, passionate about Photography, Photo Editing AND beating my husband in Scrabble!

This changes as the seasons of my life change. A year ago, my 4:30am wake up was my best time. Crazy right? Leaving home to exercise while the house is unnaturally silent, coming back and stealing some time for a coffee and sunrise meditation set a peaceful tone for the rest of my day. 

What a long way I’ve come! I was never a morning person!

Now, with a new baby, it has changed but I look forward to getting back to that when she’s a little older.

Hearing my children say they love me, without me saying it first, and ocean swims in the summer.

I first started using Pure Beginnings when my first was born. I was determined that I would not use anything unnatural on his pure newborn skin. 5 years later and it’s still what he uses!

My favourite product has got to be the Baby Massage Oil because it smells divine!

Over the years I have become more mindful about the products we use and what we consume. I am also more aware of the impact we as a family have on the environment so I would say we are on a journey to becoming a more green, chemical free home. We aren’t there completely yet but each day I continue to learn and swap out products, replacing them with more organic ones like Pure Beginnings.

I would be a Yoga Instructor in my Wellness Center, hosting Yoga and Meditation classes and conscious cooking! Or… I would be simply travelling the world!

Ice cream, Great coffee and Music.

I have loved Pure Beginnings since the birth of my first child, and I am forever encouraging new moms to use the same, so being an ambassador for such an amazing Brand makes me feel like a famous celebrity has recognized me being their biggest fan and has invited me over for dinner!

We are Jon and Jess Roberts, a family of four (soon to be five as we await the birth of our third child). We live on the beautiful North Coast of Kwa-Zulu Natal.

Luke, our firstborn, was diagnosed prenatally with Down Syndrome, and this has quite literally changed the trajectory of our lives for the better. Our daughter Holly arrived 20 months after Luke, and continues to blow us away with her empathy, strength, and wisdom. 

We are so excited to be welcoming another little girl to our family at the end of May and we cannot wait to see the relationship between our three children blossom and grow. 

After our son’s Down Syndrome diagnosis 5 years ago, my passion has organically morphed into our son’s cause. As a family, we are passionate about showing the world the worth of people with Down Syndrome. We want to share the beauty of life with our son in it and hope to educate and create awareness and support of Down Syndrome.

Without a doubt it is bath time. We have found that “sweet spot” after the kids’ bath time to focus on quality, one-on-one time with our children – be it reading books, practicing fine motor skills, or simply chatting about the day that has passed. This special family time has become a time to connect, to reflect on the day and to reset.

Seeing my children grow and watching how their personalities and their relationships develop. It’s wonderful observing them become their own little people. It also brings me such joy seeing people’s perspective of and attitude to Down Syndrome changing. I also adore an immersive swim in the sea!

We have used Pure Beginnings since Luke was born. I attended baby massage classes with him, and I am a firm believer that his daily massage sessions have contributed greatly to his strong muscle tone. We used the soothing baby wash and shampoo and the soothing baby massage and bath oil daily.

We are passionate about sustainable living and are consciously trying to leave as small an imprint on the environment as possible, to preserve it for our children and the generations to come. 

My husband and his partner own an eco-friendly company which manufactures products made from recycled, recyclable and/or biodegradable materials. This is a company that we are both passionate about.  Pure Beginnings and their ethos fit perfectly into our parenting narrative of being gentle to the earth and all who inhabit it. 

My hubby and I both work full time. After studying a degree in journalism and psychology and then completing my LLB legal degree, I found myself working in the retail space, where I have been for the past 12 years. If I could start all over again, however, I would want to follow in my dad’s footsteps and study veterinary science. 

Our support system, coffee, the ocean.

I am a total news addict. I had a subscription to the Financial Mail and Sunday Times at varsity and I listen to global news podcasts daily. 

Firstly, the fact that Pure Beginnings, a company that we love and trust, are embracing diversity and celebrating differences by choosing us as ambassadors makes me immensely proud. 

We are hugely excited to be partnering with a brand that mirrors our own outlook, and we are so excited to try out the new and exciting products as our family grows. 

I am Genevieve, pronounced with French charm, and I am wifey for lifey to my husband Hanno. He is a carpenter, and he is my favourite human! I am mom, through the miracle of adoption, to my cute, sassy, and sweet little boy Harland. Through the amazing miracle of embryo adoption, I am expecting not one but two little Filipino girls in March 2021. Our little mixed-race family is not bound by race, gender, or creed – but by love.

Gosh this is a hard one, because there is so much I am passionate about!  I think my family and friends would describe me as a passionate person because when I take something on, I really try to do it with my whole being. Off the top of my head, I am passionate about family and community, and telling people my story so that I point them to the author of it, Jesus. I am passionate about being creative, about photography, content creation and making things beautiful. Yup, I am passionate about a lot!

Because I’m pregnant my favourite time of day is any time of day I can nap! LOL! In saying that though, I do know I am NOT a morning person. I need a good thirty minutes to wake up and warm up before I can tackle the day. My husband usually makes me a good cappuccino which I enjoy in bed every morning. Only then do I feel awake enough to face the day.

First and foremost, I would have to say Jesus. My faith is an overflowing source of joy in my life. My family is a close second. I also love cooking for family and friends. It makes me so happy to watch people around a dinner table talking and laughing, enjoying a good meal and drinking some good vino. My joy also comes from doing anything creative especially photography, painting and writing.

We started using Pure Beginnings when we were going through fertility treatment. We decided to make the change to natural products and Pure Beginnings was our first choice. We’ve been using Pure Beginnings for a good three years now – and we just love all their products! 

We really try to keep everything we use and consume natural and organic where possible. We always eat fresh fruit and veg, steer away from the use of plastics, and use products that are not only good for us but also good for the world around us. 

I believe that by making small changes and making conscious decisions every day to live as naturally as we can, we can make a positive impact on our environment. If each of us did something small every day, the world would be a healthier place.  

Napping… you know, twin pregnancy! LOL! Kidding. But am I? In a different life I imagine I would have been a chef or food critic.

I hate to admit it, but I’ll be honest – the first thing would be my phone. It’s my link to everything, especially because I’m at home raising babies. Everything is on my phone. My work life, my social life, even my bible readings can be done from my phone. Perhaps I could work on having less screen time though. 

The second thing would be my pillow, I have an orthopedic memory foam pillow and I cannot live without it. I am not ashamed to admit that I take it with me whenever I have to sleep away from home. Nothing compares! I think I also just gave away my age!

The third thing would be good food. Life would be so dull without it. Currently ice cream & waffles are top of the list.

I am very much an open book, so this is a difficult question. I really enjoy sewing and I would say I am a competent seamstress. I don’t get a lot of time for it nowadays, but it’s something that I do with my Nana. It has a special place in my heart because she is the one who taught me. Sewing with her and spending time with her is my happy place.

Everything! I love Pure Beginnings and always recommend it to new parents and to those wanting to move over to more natural personal care products. I feel like I got a “class captain” badge for something that I was already doing anyway!

I am married to the most incredible man, we will be married 6 years this year. We met in Cape Town and have moved between 8 provinces and one country till coming back to Cape Town to plant our roots. We have the most beautiful daughter Hannah who is 3 years old and are expecting the newest addition to our family in March 2021, a baby boy. We are perfectly imperfect, love binds us.

Sharing my healthy process. Most people think health is so one sided (what we eat and how we exercise). Health is multifaceted. Yes it’s what we eat and how we move our bodies but more importantly it’s about our mental health, our relationships, how we talk to ourselves and others, how we care for ourselves, our families and our planet. Health is everything, the greatest gift.

Afternoons around 3-5pm or first things in the morning. In the morning Hannah is so cuddly and looks so cute with her morning hair, she always wakes up happy and so excited for the day, it’s impossible not to absorb her happiness.

I love the afternoons because all the play school and activities for the day are over and we just get to ‘be’ at home. This time usually includes tea and a rusk with either swimming, playing outside, going for a walk or Hannah helping me cook something in the kitchen. It’s the fun time before the dinner and bath-time routine.

Just watching my husband and daughter… Watching them play, hearing Hannah laugh deep down from her cute little belly, watching her soak up new information. Currently it makes me burst with joy when I see her excitement about becoming a big sister… she refers to the baby as hers. She will sometimes come and just hug my stomach and ask ‘is the baby smiling’. My heart melts.

Hannah was born in Australia and we moved back to South Africa when she was about 1 and a half. A few days into arriving back home we were staying with my sister in law who had just had a baby. When it came to bath time she pulled out the Pure beginnings Baby Wash & Shampoo (we call it Owlie) and I had never smelt anything so incredible. When I read more about it I fell in love. I went and bought some Pure Beginnings products the next day and never have, nor will I, try anything else.

We are mindful. We know that the products we use don’t only effect our health but also the environment. We often live with the ‘well what difference could I possibly make’ attitude but we take action on that statement. We recycle, use chemical free cleaning products and use natural products on ourselves – enter Pure Beginnings, making that incredibly easy!

I would probably be working or volunteering at a church and taking up a workshop/course on photography.

My faith, my family and friends and good cup of coffee.

I am actually quite shy. Doing IG stories on my phone each day isn’t as easy as it might seem but love stretching out of my comfort zone and connecting.

The authenticity behind it. It is the only and first South African organic skin care product I tried when returning home from Australia and have never swayed for good reason. Pure Beginnings feels like home, the people, the product: it is part of my family

We are a family of four living in our dream house on a farm in Tulbagh.  We are so blessed to be living a fairly slow and simple life. I’m a doctor working in Paediatrics and married to my amazing husband, Deane. We have two very warm and loving children, Lukhanyo (4 years old) and Esona (16 months old). We love spending time in nature and traveling.

My family and my work children (my little patients) are my two biggest passions. I love traveling and I’m always planning our next adventure.  I love babywearing and have a huge collection of carriers, wraps and slings. I’ve spent a lot of time learning all about babwearing and enjoying helping/teaching other caregivers.

The way my husband loves and supports me, cuddles & kisses from my children, seeing my patients healing and being lost in nature.

I’ve been a fan for about two years. My children have eczema and very sensitive skin. The Pure Beginnings bubble bath is the only one which they can use without having a reaction or flare-up of their eczema. My son is a big fan of the handwash with Cedric the Crocodile.

We are a mindful about our impact on the environment and the products that we use. We try to minimize our waste and use products which are natural and non toxic. I’ve recently started making homemade natural products using essential oils and I’m slowly switching and ditching.

Good coffee, wine and my cellphone.

I’m so excited about sharing our lives and hopefully inspiring other people to live consciously. I’m also looking forward to trying out more of the Pure Beginnings range I’ve never tried before.

Well there were two… and then there were three. We’re happy to be a family – it is something we dreamed about for many years, but we’re currently in the tough zone with a very cute but very high demanding, teething and sleep depriving four month-old baby. We’re still in the phase where we’re discovering what we’re like as a family. When it comes to me and Christél – it’s like two peas in a pot. Yes, I wanted to marry a ‘boere-meisie’, we regularly laugh at the ‘pod’ joke. We can compare our relationship to a Bougain villa; it’s hardy, has survived some serious drought, but keeps growing into a tree while showing off some colourful and ever-green flowers along the way.

The taste of warm, freshly baked, fluffy, stringy, airy and buttery croissants. The beach. Essential oils. Tasting wine and drinking wine. Salsa-dancing and spicy food. Travelling. Travelling and Eating. Eating and travelling. Rusks. Roadtrips. Movie soundtracks. Discovering God.

Around 6am. Both of us had some sleep and Clara Bear awakes with the cutest little smiles and red puffy cheeks.

Did we say that we like croissants? On a serious note though, we burst with joy when we see restoration in people or reconciliation among parties. It’s the most beautiful thing to see people living in harmony and reaching their full potential.

The light went on when a colleague asked only for Pure Beginnings products at her first baby shower. I guess it was a natural process to stock up on Pure Beginnings when Christél went into her final trimester. Favourite product so far – Baby Wipes!

We are a mindful about our impact on the environment and the products that we use. We try to minimize our waste and use products which are natural and non toxic. I’ve recently started making homemade natural products using essential oils and I’m slowly switching and ditching.

Croissants. Nutribullet. Wine.

Becoming part of a like-minded community as well as extended family while sharing our Pure Beginnings story as we integrate the products into every facet of our lifestyle at home.

My faith will always be the driving force behind all I do but my passions evolve and change over time. At the moment I am most passionate about motherhood. I had a rough start and felt bewildered and alone. I don’t want other woman to feel that same overwhelming feelings I did. Support and some helpful advice made all the difference to me. Now, I hope to return the favour to other mamas.

 I’ve always been a night owl so after 8pm probably. I do however love sunset too – on the days we “get it right”. Days when Alec gets home, the girls are playing outside for “just a little bit longer” and Ava is snuggling in our baby carrier. When those rays hit our garden I always feel super grateful. Sometimes sunset turns into “suicide hour” with Alec stuck in traffic, everyone crying and me thinking “where’s the wine”. But even tantrums look better during the “golden hour”.

My family. Alec and the girls all have their own special way of making my heart explode at least once a day.

Almost 8 years. Basically from the moment I found out I was expecting our 1st little girl. I can’t choose a favourite because they are all fantastic but we cannot do without the bum cream and wet wipes.

We share the same values when it comes to living a “clean” life, eliminating as many unnecessary chemicals as possible. Taking care of our skin is also a priority. Pure Beginnings gets it and the organic range has been a perfect fit from day 1.

I would be travelling the world!

I am excited to get to know the brand we have loved for so many years on a personal level and seeing more and more families enjoy the benefit of Pure Beginnings.

My family rocks! We are all fun-loving and excited about life. We thrive on quality, family time and taking in the small, everyday things that sometimes go unnoticed. By profession, I am a digital marketing specialist, by hobby, I am a dad blogger over at The Don Father.  

Life. Family. Dreams. So many of us forget what excites us, we forget what sparks that passion deep within, and we push our dreams aside for another, day, month or year. 

5am. Crazy right?! I am dead serious here. 5am welcomes you with peace, calmness and fresh morning air. It gives you time to reflect on your own thoughts before taking on a new day.

My family and watching little Gia experience life. It is such a privilege to be her dad, and something that I will never, ever take for granted.

We have been using Pure Beginnings for almost three years. It was our go-to product from day one of Gia’s life. Gia has sensitive skin, which breaks out if we use any other brand, so the gentle Pure Beginnings Fun Time Bubble Bath and Fun Time Kids Wash is perfect for her.

We are proud advocates of living a cleaner, chemical free lifestyle and adopt this throughout our home as well. We check labels and do our best to make sure whatever we put on our skin, in our mouths or even clean our home with, is safe and chemical free. At the end of the day it is our duty, not only to protect ourselves from these harsh substances, but our little ones as well.

I’d be singing at sellout shows around the world! There is always singing in our house. Music plays a huge role in our life. 

My family, pizza and coffee.

The values we share as a family correspond with the values that Pure Beginnings promote. We love Pure Beginnings, so to be official ambassadors for the brand makes us very, very excited.