INGREDIENT HEROES
ALMOND
PRUNUS AMYGDALUS DULCIS (ALMOND) OIL
HERO PROPERTIES: Emollient rich in nutrients and antioxidants.
WHAT IT DOES: It moisturises dry skin, improves the appearance of skin tone and help smooth and rejuvenate skin.
WHERE IT’S FROM: Cold pressed from the seeds of almond fruit.
ALOE VERA
ALOE BARBADENSIS (ALOE VERA) LEAF EXTRACT
HERO PROPERTIES: Contains antioxidants, enzymes, and vitamins A & C
WHAT IT DOES: Used for centuries as a natural anti-inflammatory ingredient. It has soothing & healing properties and is an excellent moisturiser.
WHERE IT’S FROM: Gel is extracted from the leaf of the Aloe Vera plant and is dried to form a powder.
BAOBAB
ADANSONIA DIGITATA (BAOBAB) FRUIT EXTRACT
HERO PROPERTIES: High in vitamin C and antioxidants as well as vitamins A and B.
WHAT IT DOES: Helps improve skin elasticity and protecting against free radical damage as well as having anti-fungal and anti-inflammatory properties. Is a prebiotic food source.
WHERE IT’S FROM: Powder extracted from the fruit pulp of the baobab tree.
BERGAMOT
CITRUS BERGAMIA (BERGAMOT) PEEL OIL
HERO PROPERTIES: Has antibacterial and antibiotic properties and is packed full of antioxidants.
WHAT IT DOES: An essential oil that is used as a fragrance ingredient – citrus, yet fruity and sweet with a warm spicy floral quality.
WHERE IT’S FROM: Oil is extracted from the peel of Bergamot fruit.
CALCIUM CARBONATE
HERO PROPERTIES: Gentle abrasive
WHAT IT DOES: Helps safely remove plaque by gently polishing the teeth whilst brushing.
WHERE IT’S FROM: Common substance found in rocks such as limestone. Is purified when extracted.
CHAMOMILE
CHAMOMILLA RECUTITA (CHAMOMILE) FLOWER EXTRACT
HERO PROPERTIES: Anti-inflammatory, anti-fungal, and anti-bacterial properties.
WHAT IT DOES: A mild relaxant, historically used in natural medicine as mild tranquilisers or sedatives
WHERE IT’S FROM: Extracted from dried flowers of the chamomile plant.
CITRONELLA
CYMBOPOGON NARDUS (CITRONELLA) OIL
HERO PROPERTIES: citronellal, citronellol and geraniol
WHAT IT DOES: Traditionally used as an insect repellent as it helps inhibit an insect’s ability to locate its target due to the fragrance of the ingredient.
WHERE IT’S FROM: Steam distilled from the leaves of Cymbopogan grass
COCONUT
COCOS NUCIFERA (COCONUT) OIL
HERO PROPERTIES: Emollient with medium chain essential fatty acids (lauric acid, capric acid and caprylic acid)
WHAT IT DOES: Moisturises skin whilst protecting it against pathogens and relieving inflammation
WHERE IT’S FROM: Oil extracted from raw coconuts or dried coconut kernels
EUCALYPTUS
EUCALYPTUS GLOBULUS LEAF OIL
HERO PROPERTIES: Mainly consists of the oxide 1,8 cineole (also known as eucalyptol or just cineole).
WHAT IT DOES: Historically, used for its key therapeutic benefits for respiratory health and pain relief.
WHERE IT’S FROM: Steam distilled from the leaves of the Blue Gum Eucalyptus tree.
FRANKINCENSE
BOSWELLIA CARTERII (FRANKINCENSE) OIL
HERO PROPERTIES: Anti-inflammatory compounds terpenes and boswellic acids.
WHAT IT DOES: Used mainly for its aromatic application, but traditionally has been used to treat inflammatory conditions.
WHERE IT’S FROM: Hydro distilled from the resin of the Boswellia tree
INULIN
HERO PROPERTIES: Naturally occurring polysacharides
WHAT IT DOES: Is a food source for beneficial microbes on the skin to help balance the skins microbiome.
WHERE IT’S FROM: Extracted from chicory roots
JOJOBA SEED
SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL
HERO PROPERTIES: Rich in vitamins A, E & D as well as antioxidants and essential fatty acids
WHAT IT DOES: Oil has properties very similar to human skin sebum. It provides maximum nourishment as it is deeply penetrates below the top layer of the skin. Has anti-inflammatory properties.
WHERE IT’S FROM: Oil extracted from the seeds produced by the Jojoba shrub
KALAHARI MELON
CITRULLUS LANATUS (KALAHARI MELON) SEED OIL
HERO PROPERTIES: Oil is extremely high in both essential fatty acids (Linolenic acid, Omega 6 & 9) and natural Vitamin A, C & E
WHAT IT DOES: Hydrating oil with anti-inflammatory properties. Helps to stimulate skin cell growth, prompting regeneration and giving skin a much plumper, fresher appearance
WHERE IT’S FROM: Cold pressed extraction of the seeds from the fruit of the Kalahari Melon
KIGELIA
KIGELIA AFRICANA FRUIT EXTRACT
HERO PROPERTIES: Contains verminoside and flavonoids
WHAT IT DOES: Used in traditional medicine in Africa for various skin related conditions such as fungal infections, acne, eczema and psoriasis. It has anti-inflammatory and skin tightening properties.
WHERE IT’S FROM: Extract from the fruit of the Sausage (Kigelia Africana) tree.
LACTOBACILLUS
LACTOBACILLUS FERMENT
HERO PROPERTIES: Lactobacillus cytoplasm
WHAT IT DOES: Recognised by existing lactobacillus and other commensal bacteria on the skin. It contributes to hydrating and protecting the skin against harmful microorganisms by assisting in competitive exclusion of pathogenic bacteria as well as the development of T-junctions.
WHERE IT’S FROM: Lactobacillus cell contents (cytoplasm) are extracted from the fermentation of lactobacillus bacteria.
LAVENDER
LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL
HERO PROPERTIES: Linalool and linalyl acetate
WHAT IT DOES: The scent has calming, soothing properties, as well as having natural antibacterial and antifungal properties.
WHERE IT’S FROM: Steam distillation of fresh or partly dried lavender tops.
LIPPIA
LIPPIA JAVANICA OIL
HERO PROPERTIES: High in ipsdienone
WHAT IT DOES: Lippia Oil is probably Africa’s most under rated fragrant medicinal plant. It is widely credited as being antiseptic and is believed to be useful as a gargle for sore throats and abscesses. The essential oil is traditionally used to repel insect pests.
WHERE IT’S FROM: Oil is extracted from the leaves of the Lemon Bush shrub.
LIQUORICE ROOT
GLYCYRRHIZA GLABRA (LIQUORICE) ROOT EXTRACT
HERO PROPERTIES: Glycyrrhizic acid.
WHAT IT DOES: The extract from the root has well documented anti-inflammatory and immune boosting properties which are beneficial in supporting healthy gums.
WHERE IT’S FROM: Extracted from the powdered root of the Liquorice plant.
MARSHMALLOW
ALTHAEA OCINALIS (MARSHMALLOW) EXTRACT
HERO PROPERTIES: Active compounds polysacharides and flavanoids
WHAT IT DOES: Has been shown to spport irritated mucous mebranes and the development of new cells.
WHERE IT’S FROM: Extracted from the powdered root of the Marshmallow plant.
MARULA
SCLEROCARYA BIRREA (MARULA) SEED OIL
HERO PROPERTIES: Rich in essential fatty acids, omega 6 & 9. Its high content of tocopherols, flavanols and catechins make marula oil a strong antioxidant.
WHAT IT DOES: Helps to regenerate skin cells, protects the skin against damaging effects from the environment, and improves hydration and smoothness. It is also effective at keeping hair soft, supple, and moisturised.
WHERE IT’S FROM: Cold pressed extraction of oil from the seed kernels of marula fruit
NEEM
AZADIRACHTA INDICA (NEEM) SEED OIL
HERO PROPERTIES: Azadirachtin is the most active repellent component in neem oil. Also is rich in essential fatty acids and antioxidants.
WHAT IT DOES: Known for repelling insects. Promotes wound healing and relieves dry skin.
WHERE IT’S FROM: Cold pressed extraction of crushed neem seed kernels
ORANGE
CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL
HERO PROPERTIES: Bio-flavonoid hesperidin
WHAT IT DOES: It is used as a skin-conditioning agent as well as a fragrance ingredient.
WHERE IT’S FROM: Steam distilled extraction from the orange peel.
PEPPERMINT
MENTHA PIPERITA (PEPPERMINT) OIL
HERO PROPERTIES: Anaesthetic and antiseptic properties.
WHAT IT DOES: Assists with bad breath as well as gum infections.
WHERE IT’S FROM: Steam distillation from fresh or partly dry peppermint leaves that are harvested just before flowering.
ROOIBOS
ASPALATHUS LINEARIS (ROOIBOS) LEAF EXTRACT
HERO PROPERTIES: Flavonoid-rich antioxidant, with alpha hydroxy acids, vitamin D and Zinc
WHAT IT DOES: Helps fight free radicals in the skin and repairs damage brought on by the elements. Aids in the treatment and relief of acne or pimples.
WHERE IT’S FROM: Extract from tea of dried rooibos plants
ROSE GERANIUM
PELARGONIUM GRAVEOLENS (ROSE GERANIUM) OIL
HERO PROPERTIES: Contains antioxidants and has strong antimicrobial, antifungal and antiviral properties.
WHAT IT DOES: Balances skin and helps boost skin elasticity and improves your skin’s ability to heal itself from environmental toxins.
WHERE IT’S FROM: Extracted from fresh rose geranium leaves using steam distillation.
SHEA BUTTER
BUTYROSPERMUM PARKII (SHEA) FRUIT OIL
HERO PROPERTIES: Rich in vitamins A and E as well as essential fatty acids. It is high in antioxidants.
WHAT IT DOES: Natural emollient which is great for dry or damaged skin. Helps fight free radicals to keep skin healthy and avoid premature ageing.
WHERE IT’S FROM: Shea butter is extracted from crushed kernels of the African Shea tree.
SPEARMINT
MENTHA VIDIRIS (SPEARMINT) LEAF OIL
HERO PROPERTIES: Antioxidant compounds including rosmarinic acid.
WHAT IT DOES: Protect against and repair damage caused by free radicals.
WHERE IT’S FROM: Steam distillation from spearmint leaves.
TEA TREE
MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL
HERO PROPERTIES: Possesses antibacterial, anti-inflammatory, antiviral, and antifungal properties.
WHAT IT DOES: Used extensively in cosmetic and other pharmaceutical products. It has wonderful healing properties for an array of skin conditions.
WHERE IT’S FROM: Oil from tea tree leaves are extracted using steam distillation.
XYLITOL
HERO PROPERTIES: Low GI sugar alcohol with antibacterial properties
WHAT IT DOES: Endorsed by many dental associations worldwide for its ability to inhibit the growth of the oral bacteria, Streptococcus mutans, which is a largely responsible for plaque.
WHERE IT’S FROM: Xylitol occurs naturally in small amounts in fibrous fruits and vegetables, trees, corncobs, and even the human body. It is usually processed from birch trees or corn.
YLANG YLANG
CANANGA ODORATA (YLANG YLANG) FLOWER OIL
HERO PROPERTIES: Anti-bacterial properties as well as a powerful antioxidant.
WHAT IT DOES: Very efficient skin cleanser, helps to regulate sebum production and helps fight free radicals that cause premature ageing.
WHERE IT’S FROM: Steam distillation from freshly picked flowers of the cananga tree.
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