Select Page


Our Pure Beginnings Brand Partners are an integral part of our team, and they fly the Pure Beginnings flag high wherever they go.

Meet Sue

I’m a doula volunteering at Mowbray Maternity Hospital, and a Kanga Mom (a temporary safe care parent), for babies between birth and adoption.

@kanga.sue (Instagram)

Sue, tell us more about yourself

I am an adventurer by nature, having lived all over the world. I surf every Tuesday with a bunch of moms, which is both therapeutic and fun. Reformer Pilates is another passion of mine.

What made you decide to become a doula and temporary safe care parent?

I was on an outreach in the Hidden Himalayas in Nepal and heard that the maternal and infant death rate was very high due to a lack of resources and access to healthcare facilities. Some villagers had to hike six hours to the nearest clinic or hospital. I knew I had to be part of the solution. Studying to become a doula was always about serving those mothers who did not have the resources to pay for support. Labour, birth, and postpartum are difficult to navigate on your own. I wanted to offer my expertise to those mothers who were most in need.

One thing you wish everyone knew about being a Temporary Safe Care Parent

It is hard. It is costly. You become too attached. But it is worth it.

What makes you burst with joy?

Seeing people thrive, and mothers empowered to take care of their babies.

What is one thing most people don’t know about you?

I’d happily trade in cooking for cleaning.

If you weren’t a doula and kanga mom, what can you imagine yourself doing?

I’d love to be on Broadway. Dancing and singing.

Name three things you cannot live without

My faith community, adventure – whether it is surfing or hiking or having the opportunity to explore new places and cultures, and babies.

Fave Pure Beginnings product and why?

Soothing Baby Wash and Shampoo. I use this on all the babies in my care. It is soft on the skin and smells amazing.

Meet Kirsten

I am a physio/mum living and practicing in Joburg. Early on in my career I developed an interest in women’s health and for this reason my practice focuses solely on treating and helping pregnant and postpartum women. My work is a lovely balance between my professional knowledge and my mommy experience. I love empowering women to be more confident within themselves and their bodies and helping them make informed decisions around their health.  It’s also important to me that these women know who is there is help them heal and recover.

Kirsten, tell us more about yourself and your family:

I am a mom of two little boys aged five and a half and almost three. My husband is a busy surgeon and I often manage the boys alone – it’s great when Dad is around to enjoy time with us.

What made you decide to move into the field of women's health?

I have always loved being with people and had a medical interest from an early age. After furthering my studies locally and abroad I fell pregnant and had my first son. WOW! What a journey – but truly amazing and humbling to walk the path of so many before me. Since then, my passion and work has really focused on common issues and challenges that we go through as women. I love supporting expecting moms.

One thing you wish everyone knew

Like so many others, my early postpartum recovery was a huge adjustment and shift in my day-to-day life. It made a big difference having a support group of women to help me find my new normal. For this reason, I strive to help women realise that what they are going through is normal and that the challenges they face are not permanent.

What makes you burst with joy?

The rare moments of peace and harmony in-between the crazy daily rush. I love my job and being with my patients, but equally I love being with my family. Sometimes I find the sweet spot with both.

What is one thing most people don’t know about you?

I am extremely competitive.

If you weren’t a physio, what can you imagine yourself doing?

I would have studied medicine and probably still ended up in women’s health.

Name three things you cannot live without

Earl Grey tea, my family, manicures.

Fave Pure Beginnings product and why?

It’s difficult to name just one. I was given the Organic Baby Starter Pack when my first child was born, and I have been addicted to the brand ever since. I’d have to say the wet wipes are probably the most purchased item – I use them in my practice and at home.

Meet Jenny

Hi. I’m Jenny Rose. I am a clinical psychologist, parent-child specialist, and mom of three young girls. I have my PhD in attachment-based parenting, and I’m on a mission to empower parents to raise secure, resilient, and confident children.

My goal is for parents to realise their innate capacity to be what their children need, by providing them with practical tips and strategies to apply to everyday living. At home, I’m just a typical mom, juggling it all, forgetting the bake sale money, and doing last minute homework. We are a very active family and spend most of our weekends out and about. We are big sports fanatics, whether that is playing or watching! We have a strong family rivalry for different F1 races, and Sundays can get quite heated. We are a loud, energetic, and super busy family, often referred to as the ‘travelling circus’ by my sisters. 

Follow her at and @drjennyrose (Instagram and Facebook)

Jenny, tell us more about yourself and your family:

Gary and I have been married for ten years and have three beautiful girls. Our eldest is seven and in Grade 2, and we have four-year old twins! So, I am right in the thick of it, and really do understand the intensity of the early years. Gary and I both grew up in the beautiful Kwa-Zulu Natal, and then studied at the University of Pretoria. As newlyweds, we decided to resign from our jobs and travel the world. We spent eight months touring eleven countries, mostly South-East Asia, and it was the most incredible experience. We then returned to South Africa and decided to settle in the Cape – where we couldn’t be happier.

What made you decide to move into the field of clinical psychology?

Initially I enrolled for my undergraduate psychology degree as a stepping-stone to specialize in sports psychology, but within a short time I realized that clinical psychology was quickly taking over as a career possibility. For the first time ever, I was completely enthralled by the content, which made my experience of studying so wonderful. I was excelling academically more than ever before. After completing my Honours, and then Masters, in clinical psychology, I did my internship and community service year at a local psychiatric institution, working predominantly in the children’s unit. Working with children, parents, and families is what I know I was born to do. Since then, all my career endeavours have followed this path, delving deeper and deeper into the field of child psychology. This includes my PhD qualification.

One thing you wish all parents knew

It’s helpful to remember just how unique every child is, and that our children’s brains are still under construction throughout their childhood. We often expect them to behave in very regulated, contained, adult-like ways, but the reality is they simply don’t have the ability to do this. Their brains are too underdeveloped to be able to regulate themselves. Impulses and dysregulated behaviour are a normal and appropriate part of development and when we are able to see it from this perspective, we can be gentler, more understanding and more compassionate – not only towards our children, but to ourselves as well.

What makes you burst with joy?

My kids! It’s cheesy I know, but I’d be quite the hypocrite if I advocated so much for the attachment relationship, and for connection and joy within the family if I didn’t truly live and believe that myself and apply it to my own family. Parenting is tough. It is without a doubt one of the hardest things we will ever do, but it is also filled with so much goodness. It’s easy to lose sight of that goodness when the tough becomes overwhelming. I try to be conscious of the joy in the mundane – I often say there is magic in the mundane. Yes, the big holidays and family excursions are wonderful, but the memories are made in the reading of books at bedtime, in the dance parties around the dining room table, and in the messy pancake making on Sunday mornings.

What is one thing most people don’t know about you?

I am SUPER competitive. Challenge me in anything and you’re on, particularly any sport. But whether it’s a game of 30 Seconds or a squash match, I’m going in 100%.

If you weren’t a clinical psychologist, what can you imagine yourself doing?

Gosh this is a tough one! I feel so strongly that I was born to do this work, that I honestly can’t imagine myself doing anything else. Perhaps something sport-related? Maybe with a bit more talent and willingness to embrace 5am training sessions I’d have been on the courts of Wimbledon.

Name three things you cannot live without

Relationships (all and any, including family, kids etc), as I am energized through relationships. Chocolate, sweets, coke (or all the above) – a definite sweet tooth here! My takkies, because they represent exercise, movement, and general well-being.

Fave Pure Beginnings product and why?

Without a doubt it would have to be the Baby Wash and Shampoo! It makes me think fondly of the ‘early years’ and I loved that I could rest easy knowing the product I was using was safe, organic, and good for my girls.


Sign up to our newsletter to keep up to date with new products, latest developments, and exciting news.