Skin care is more than a product on a shelf, more than a liquid in a bottle or beautiful packaging. Skin care is personal. It invites you to take the time to pay attention to yourself. When you do that, you awaken something inside yourself.

We have created a new range of skin care that meets you where you are, considers how you’re feeling, and knows what you desire to experience or become.

Skin care is functional, of course, but by paying attention to how you are feeling you are caring not only for your skin, but for your whole self.

I AM

NEW

WITH ROOIBOS

+ PREBIOTICS

I AM

QUIET

WITH MARULA

+ ROSE GERANIUM

Naturally happy skin is skin which can breathe, is nourished, is pure, and pH balanced.

We are proudly committed to ensuring there are 0% parabens, petrochemicals, synthetic fragrances or sulphates in our products.

You’ve trusted us since you baby’s first days. Your family is growing – and so is ours. Let’s grow together. Our new I AM skincare range has been formulated with the whole family in mind.  

Our hope is to inspire you to move away from a place where skin care is automatic, to a serene space where more than just your skin is nurtured. 

What you believe, you can become.